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Digital Marketing Manager
$123k-160k (estimate)
Full Time 2 Months Ago
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POST COMMERCIAL REAL ESTATE is Hiring a Digital Marketing Manager Near Philadelphia, PA

Post Brothers is a nationally recognized leader in multifamily development, innovation, and sustainability, creating world-class mixed-use developments in top MSAs in the U.S., driven by class-A multifamily rental housing. As one of the largest vertically integrated developer-builder-owner-operators in the U.S., Post is a leader in both ground-up and adaptive reuse projects and has developed over $5bn of projects over the last 15 years and has an owned $2b pre-construction development pipeline of ~2,500 units in Philadelphia and Washington, DC.

The Digital Marketing role will support the Vice President of Marketing in the execution of ad distribution including paid social (Meta, TikTok, Pinterest, Linkedin), paid search (Google,

Microso ), paid video (Youtube) and media buying (CTV / Streaming, OLV, Tradedesk, WSJ,

Collegiate Parent etc).

Reports to: VP of Marketing

Wage Status: Exempt (Ineligible for overtime)

Critical skill sets for this role include

  • Demonstrated experience with ad manager platforms
  • Understanding of technical elements of digital advertising
  • Constant research to help stay ahead of media buying trends
  • Strong communicator
  • Comfortable within content management platforms

Critical performance traits for this role include

  • Driven and passionate about their cra(wants to grow)
  • Hyper-detailed oriented and organized individual
  • Ability to connect the dots between idea and execution
  • Strong ability to listen, metabolize feedback

Daily and Monthly Responsibilities

  • Assist VP of Marketing in the execution of paid media, email, paid / organic social media and display advertising initiatives.
  • Manage execution paid search, social, video and display advertising alongside digital agency, hitting deadlines, implementing strategy changes, auditing and maintaining digital platform roadmap. Platforms include Meta Ad Network, Google Ad Network (including Youtube), Microso Ad Network, TikTok, Pinterest, Snap, Linkedin, Tradedesk.
  • Own updates for ILS sites including Apartment Guide and Zillow.
  • Assist VP of Marketing in executing 360 go-to-market media buying for lease up properties.
  • Lead execution of media buying efforts including contracting, content distribution and invoicing across many different channels / mediums including Trade Desk, Wall Street Journal, NBCU, Philadelphia Magazine, New York Time etc.
  • Monitor digital platform budget in partnership with VP of Marketing.
  • Serve as expert on owned / paid digital advertising trends, regulations and technology.
  • Input offer changes access all channels paid media, website and ILS.
  • Thrive in a fast-paced, collaborative environment with a high-volume workload.●Perform other duties or projects as assigned.

Skills and Qualifications

  • Bachelorʼs degree in marketing or related discipline.
  • 3 years professional digital marketing experience with demonstrated understanding of multiple advertising platforms.
  • Exceptional research skills.
  • Ability to work independently and with a team to meet deadlines.
  • Excellent organizational skill and multitasking ability.
  • Proficiency in Microso Word, and Adobe Acrobat Pro.
  • Post Brothers is a nationally recognized leader in multifamily development, innovation, and sustainability, creating world-class mixed-use developments in top MSAs in the U.S., driven by class-A multifamily rental housing. As one of the largest vertically integrated developer-builder-owner-operators in the U.S., Post is a leader in both ground-up and adaptive reuse projects and has developed over $5bn of projects over the last 15 years and has an owned $2b pre-construction development pipeline of ~2,500 units in Philadelphia and Washington, DC.

    The Digital Marketing role will support the Vice President of Marketing in the execution of ad distribution including paid social (Meta, TikTok, Pinterest, Linkedin), paid search (Google,

    Microso ), paid video (Youtube) and media buying (CTV / Streaming, OLV, Tradedesk, WSJ,

    Collegiate Parent etc).

    Reports to: VP of Marketing

    Wage Status: Exempt (Ineligible for overtime)

    Critical skill sets for this role include

    • Demonstrated experience with ad manager platforms
    • Understanding of technical elements of digital advertising
    • Constant research to help stay ahead of media buying trends
    • Strong communicator
    • Comfortable within content management platforms
  • Critical performance traits for this role include

    • Driven and passionate about their cra (wants to grow)
    • Hyper-detailed oriented and organized individual
    • Ability to connect the dots between idea and execution
    • Strong ability to listen, metabolize feedback
  • Daily and Monthly Responsibilities

    • Assist VP of Marketing in the execution of paid media, email, paid / organic social media and display advertising initiatives.
    • Manage execution paid search, social, video and display advertising alongside digital agency, hitting deadlines, implementing strategy changes, auditing and maintaining digital platform roadmap. Platforms include Meta Ad Network, Google Ad Network (including Youtube), Microso Ad Network, TikTok, Pinterest, Snap, Linkedin, Tradedesk.
    • Own updates for ILS sites including Apartment Guide and Zillow.
    • Assist VP of Marketing in executing 360 go-to-market media buying for lease up properties.
    • Lead execution of media buying efforts including contracting, content distribution and invoicing across many different channels / mediums including Trade Desk, Wall Street Journal, NBCU, Philadelphia Magazine, New York Time etc.
    • Monitor digital platform budget in partnership with VP of Marketing.
    • Serve as expert on owned / paid digital advertising trends, regulations and technology.
    • Input offer changes access all channels paid media, website and ILS.
    • Thrive in a fast-paced, collaborative environment with a high-volume workload. ● Perform other duties or projects as assigned.
  • Skills and Qualifications

    • Bachelorʼs degree in marketing or related discipline.
    • 3 years professional digital marketing experience with demonstrated understanding of multiple advertising platforms.
    • Exceptional research skills.
    • Ability to work independently and with a team to meet deadlines.
    • Excellent organizational skill and multitasking ability.
    • Proficiency in Microsoft Word, and Adobe Acrobat Pro.

Post Brothers provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Post Brothers complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Job Summary

JOB TYPE

Full Time

SALARY

$123k-160k (estimate)

POST DATE

07/26/2024

EXPIRATION DATE

08/12/2024

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The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.

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