GENERAL DESCRIPTION

The Catering Sales Manager is the field sales leader for catering and delivery. They are responsible for planning, developing and growing catering sales with Corporations, Associations, Tour & Travel, and SMERF (Social, Military, Education, Religion and Fraternal) within a given territory. They will display/coach sales behaviors to achieve aggressive but attainable sales growth of catering and delivery. They are to help establish/maintain Potbelly as the best place for lunch!

FOCUS

Responsibilities

I Sales

• Drive catering sales and delivery business for shops within a given territory by cold calling, utilizing business lists, canvassing and Inside and Outside Sales presentations
• Identify new sales opportunities by effectively analyzing metrics trackers, program results and monitoring competitive activity
• Identify, partner, and participate with local and national organizations that support catering/backline sales while building relationships and drive lead generation
• Build a sales pipeline to effectively target competition and increase market share

II Build Relationships with Customers

• Determine top customers for shops by analyzing reports and acting as key sales liaison with them to ensure Potbelly is their preferred catering option
• Contact lapsed customers to understand how their catering needs have changed and build relationship to grow sales in the future
• Follow-up appropriately with customers to ensure Potbelly is meeting and exceeding their expectations

III Coach Shop Teams

• Partner with District Managers (DMs) and General Managers (GMs) to develop sales strategies and tactics that build backline/catering sales and grow the brand in the neighborhood
• Coach and support DMs and GMs and Back Line Coordinators (BLCs) in developing the outsides sales capabilities of their shops, including call backs and appropriate follow-up for orders

IV Marketing/Sales Support

• Write quotes and follow-up on web sales leads for a given territory through Salesforce.com
• Partners with Sr. Manager Catering Sales to leverage marketing programs to drive catering/delivery sales and co-facilitate sales classes for GM’s and BLC’s
• Other duties as assigned

REPORTS TO

• District Managers