We are partnering with a rapidly expanding company that specializes in providing HVAC filters to HVAC contractors and large facilities, to find a dynamic Marketing Coordinator. This innovative company, headquartered in Knoxville, TN, has built its success by addressing customer pain points in unique ways, setting itself apart from the competition. With a primary customer base in the southeastern United States, they are looking for a highly creative individual to join their team.

The ideal candidate will possess a degree in Marketing and demonstrate proficiency in using marketing analytic tools, as well as experience in managing company websites and social media platforms. If you thrive in a fast-paced environment and want to be part of a supportive and energetic team, this is an opportunity you won’t want to miss.

Responsibilities:

• Creates and maintains marketing content such as website or social media posts
• Coordinates meetings with marketing partners and executive team members to discuss campaigns
• Communicates with sales team to establish goals and determine effective marketing strategies
• Attends conferences and trade events to meet with vendors, clients and potential customers and deepen industry connections
• Develop a deep understanding of the company’s products, services, and goals
• Monitor all marketing campaigns' effectiveness to optimize impact and progress
• Resource management of Marketing/Communications staff and contractors to ensure the ability to successfully plan and execute scheduled marketing campaigns
• Creation of video testimonials from existing customers
• Assist with website projects, building out ecommerce website, keeping information up to date on the website.

Qualifications/skills:

• Graphic Design
• Direct marketing
• Market segmentation
• Marketing research
• Coordination
• Project management
• Understanding the customer
• Initiative
• Planning
• B2B Marketing

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Fluent with InDesign
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC and social campaigns

Benefits:

• Fast growth company with great team culture
• Company provided health insurance
• Opportunities for advancement
• 401(K) available