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**Job Title: Director of Marketing**
**Location: Houston, TX**
**Company: PriceEasy.com (SaaS Product for Fuel Convenience Retailers)**
**About PriceEasy**
PriceEasy is a dynamic and fast-growing SaaS company providing advanced analytics, pricing solutions, site selection, and network planning tools for fuel convenience retailers. Backed by a leading venture capital firm, we are revolutionizing the industry by helping businesses make data-driven decisions that drive growth and profitability.
**Position Overview**
We are seeking an experienced and results-driven Director of Marketing to lead our end-to-end marketing efforts. The ideal candidate will have a strong background in SaaS marketing, having worked in a VC-backed company where they managed multiple aspects of marketing. This role is based in Houston, TX, and will play a pivotal role in driving our brand presence, customer acquisition, and growth strategies. You will oversee a diverse team, including lead generation experts, and manage everything from design to social media campaigns, website development, email marketing, and trade show execution.
**Key Responsibilities:**
- Develop and execute a comprehensive marketing strategy across all channels (digital, social, email, content, website, and events) to drive brand awareness, customer acquisition, and lead generation.
- Lead and manage the marketing team, including designers, social media specialists, lead generation experts, and other marketing professionals.
- Oversee the design and execution of social media campaigns, ensuring consistent messaging and brand alignment.
- Manage website development and optimization to enhance user experience and lead conversion rates.
- Plan and execute email marketing campaigns to nurture leads, engage prospects, and retain customers.
- Organize and participate in trade shows, conferences, and industry events to promote PriceEasy and drive business growth.
- Collaborate closely with sales and product teams to align marketing initiatives with business goals and product offerings.
- Monitor marketing performance and provide regular reporting on KPIs and ROI to ensure the effectiveness of campaigns.
- Stay up to date with industry trends and competitor activities to identify opportunities for innovation and improvement.
**Qualifications:**
- 7 years of experience in a marketing leadership role within a SaaS company, preferably in a VC-backed startup or high-growth environment.
- Strong expertise in all facets of marketing, including digital marketing, brand management, demand generation, content marketing, and event management.
- Proven experience leading and scaling marketing teams.
- Ability to manage end-to-end marketing efforts, from design and messaging to execution and analysis.
- Solid understanding of marketing technologies (e.g., CRM, marketing automation, web analytics, social media platforms).
- Excellent leadership, communication, and project management skills.
- A data-driven approach to decision-making with a strong focus on metrics and results.
- Bachelor’s degree in Marketing, Communications, or a related field; MBA is a plus.
**Why PriceEasy?**
- Opportunity to shape the marketing strategy of a growing SaaS company.
- Collaborative and innovative work environment.
- Competitive salary, benefits, and potential for growth within the company.
Full Time
$162k-205k (estimate)
09/11/2024
03/07/2025
The job skills required for Marketing Director include Leadership, Initiative, Digital Marketing, Project Management, Marketing Communications, CRM, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Director. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Director. Select any job title you are interested in and start to search job requirements.
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