13 Omnichannel Marketing Specialist Jobs in Lawrence, NJ
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Omnichannel Marketing Specialist
$88k-113k (estimate)
Full Time
1 Week Ago
Primary Talent Partners is Hiring an Omnichannel Marketing Specialist Near Lawrence, NJ
Primary Talent Partners has a contract opening for an Omnichannel Marketing Specialist with a client of ours in Lawrence Township, NJ. This is a 6-month contract opening with the potential for extension.
Hybrid Position: 50% in office
Pay Range: $70.00 - $75.00/hr. W2, no PTO or Benefits included
Job Summary
Key Responsibilities And Major Duties
Hybrid Position: 50% in office
Pay Range: $70.00 - $75.00/hr. W2, no PTO or Benefits included
Job Summary
- The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams.
- In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand.
- You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel.
- This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
- Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership, and MLR approval processes.\
Key Responsibilities And Major Duties
- Contribute DTC and HCP omnichannel engagement recommendations based on customer insights and brand strategy
- Draft and review creative briefs and other requirements documentation to support the development of branded and unbranded digital programs
- Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, email, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
- Partner with the Brand, digital agencies, media partners, and the Client Production team to define project strategy, scope, timelines, and deliverables
- Lead pull through of DTC and HCP digital tactics and media programs that drive business impact
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
- Monitor project status and provide regular reporting on progress, challenges, and solutions
- Demonstrated digital and DTC/HCP program experience
- Demonstrated ability to track and manage annual digital programs
- Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
- Experience in pharmaceutical omnichannel strategy and digital marketing
- Experience leading digital engagement, channel, and analytics activities
- Proven ability in managing digital agencies, vendors, and cross-functional support teams
- Competence in developing, evaluating, and activating media plans
- Demonstrated ability to successfully navigate internal MLR review processes
- Prior Digital or Media Marketing Agency experience is a plus
- Strong oral and written communication skills
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
Job Summary
JOB TYPE
Full Time
SALARY
$88k-113k (estimate)
POST DATE
06/19/2024
EXPIRATION DATE
07/17/2024
WEBSITE
primarytalentpartners.com
HEADQUARTERS
Charlotte, NC
SIZE
<25
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