Company Description

We are: 

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors, and healthy people. Publicis Health is a Dynamic Health Engagement Platform, an organizing principle that seamlessly connects data, content, and technology; is driven by marketing and business transformation; and offers our clients fluid access to world-class talent and game-changing capabilities.

Job Description

You are: 

We are looking for a dynamic and highly effective Digital Delivery and Content Excellence Lead. This person will sit at the intersection of data, creative, tech and operations, and will be responsible for managing end-to-end Digital Marketing Transformation efforts for one of our marquee Healthcare clients, encompassing cross-functional team management, coordination of new marketing and content capabilities development, new (agile) ways of working and change management etc. This is a unique opportunity to work with some of the best creative minds and tech leaders in the industry to truly make an impact and see your work come to life 

Responsibilities: 

• Lead cross-functional digital delivery teams, and integration of content capabilities and best practices across all key marketing workstreams 

• Manage and oversee the End-to-End content management process, from content creation, deployment, learning and adaptation, including: 

• Lead operationalization and implementation of new content capabilities, such as modular content and content factory 

• Establish best practices on content development and align with client Medical/Legal/Regulatory (MLR) review committee to define how new content capabilities are appropriately incorporated into the MLR review process 

• Create and operationalize framework to enable dynamic content personalization and experimentation 

• Direct process improvements and lead forward projects focused on: 

• Faster, more effective content creation

• Implementation and adoption of Digital Asset Management platforms/capabilities 

• Rapid technology-assisted medical/legal/regulatory review and approval 

• Seamless content deployment across all channels 

• Use in-depth knowledge and experience of content capability and pharma marketing to guide the team’s functional strategy and operations. 

• Identify opportunities to enhance current content provision to meet client needs by building new capabilities for faster, more effective content creation including leading structured content authoring capabilities.

• Support and lead teams in the establishment of the “Power of One” Publicis digital platform delivery model 

Qualifications

Skills & Experience: 

• Minimum 10 years of Digital/Tech Consulting experience

• At least 7 years content strategy experience including previous implementation of modular content strategies

• Initiated, led, and managed several large-scale, complex digital transformation efforts enabling new capabilities and ways of working to drive business growth, significant cost reduction, and improve customer experience 

• Understanding of holistic enterprise architecture and interplay of analytical components with enterprise foundational components 

• Excellent written, verbal, numerical and presentation skills 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,500 - $123,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/17/2024.