Job Description

The Sr. Account Director is responsible for the overall leadership of a specified client relationships/businesses including the development of strategic plans, overseeing the execution of plans and program elements, and financial management.

• The Sr. Account/Director is expected to lead the business, from the highest level of strategic planning to the execution and implementation of those marketing plans.
• The Sr. Account/Director strives to add value to the client’s business, working through the Epsilon Client Teams thereby making himself/herself an invaluable member/partner of the client’s business team.
• The Sr. Account/Director is responsible for profitably building the business on which he/she works, by identifying new project and business opportunities.

Position Responsibilities:

The responsibilities for the Sr. Account Director fall into the following categories:

• Collaboration and Consultation
  • Know your client/agency. Work collaboratively with them and their Publicis agencies to ensure the best strategies and integrated plans possible.
  • Lead your client. Constantly educate your client in the areas of Loyalty, CRM, digital consumer experience and data-driven marketing. Provide a point of view and recommendation on a plan/course of action. Be a go-to source for advice and counsel.
  • Extend your client relationships. Understand the core competencies to cross sell and expand Epsilon’s sphere of influence within the client organization.
  • Connective tissue. Support agency in aligning Epsilon growth initiatives with overall Publicis Power of One value proposition.
• Account Leadership
  • Develop annual account plans for all assigned accounts
  • Formulate account specific service tactics, utilizing team orientation in support of the account plan
  • Direct the cross-functional team’s effort
  • Ensure service levels and tactics are keeping with strategic goals
  • Monitor and direct expansion of management relationships with the client and the agency
  • Develop the account relationships for long-term association
  • Develop relationship with the agency leadership and drive thought leadership for Epsilon product and services opportunities.
  • Service accounts personally and directly, updating and including the Sr leaders when appropriate
  • Acquire client assignments. Define, clarify and focus direction.
  • Understand when to pull in other cross-functional experts and guide their contribution, leveraging your knowledge of the client’s business
  • Lead the development of any long-term account or related industry strategy
  • Add value, expertise and knowledge
  • Look to develop client relationships at the senior level working with Agency teams
  • Proactively grow client business
  • Provide guidance and input on strategic content development and storytelling that aligns with Client’s goals and overall business objectives
• Project Direction
  • Develop, investigate and initiate project opportunities
  • Guide cross-functional team to ensure flawless execution of, tech platform utilization (discovery and prospect), data-enablement projects and CRM plans
  • Communicate the client request to the appropriate internal teams and individuals. Develop a close and effective working relationship with the Platform, Strategy and Campaign Execution teams.
  • Define and communicate timing and budget
  • Ensure high levels of accuracy across all aspects of the business
  • Shape and manage client direction where needed, ensuring the internal team and agency has a clear understanding of deliverables and is set up for success, while also assisting with the coordination and completion of the high-priority strategic deliverables to the executive team by set deadlines
  • Follow-up and where needed, act directly to ensure client satisfaction
  • Provide continuous contact communication with the client, across appropriate levels, as well as with internal management
  • Further progress on active and net new strategic initiatives in coordination with business leads
  • Evaluate product quality on an ongoing basis and collaborate with the team to recommend actions to address gaps
• Financial Management
  • Responsible for the financial contributions of assigned clients business including revenue, resource allocation/expenses, invoicing, collecting bad debt, margin improvement, contract negotiations/development
  • Identify, align, and track performance of Epsilon programs tied to client KPIs
  • Deliver on preset gross profit objectives
  • Coordinate project estimates internally and gain client approval on pricing
  • Manage internal project costs against budgets

Successful Sr. Account Directors set the standards in these areas:

• Strategic Thinking – Provide a thorough knowledge of strategic dynamics across multiple business categories and situations so as to represent solid thought leadership to clients. The role provides insights and strategic direction for individual teams, giving parameters from which to approach assignments and develop strategic plans and a point of view/recommendations, using analytic skills and all available data tools. The role fosters the organization’s point-of-difference as leaders in strategic thinking and out-of-the-box problem solving in relation to the industry and client’s expectations. Make regular contact with Clients with the purpose of relationship building or maintenance. Proactively identify potential pain points before they escalate.

• Strategic Planning: you will lead strategic planning for key business initiatives across scopes to ensure client deliverables are the core focus of the team. Identity gaps or delays early and work collaboratively to develop solutions quickly.

• Idea Champion – Lead the new idea development component within the group and champion ideas, approaches and opportunities both internally and with clients and agency. The Senior Account Director/ Sr. needs to challenge the team to think differently about their respective businesses and can work with the team to identify, cultivate and fully develop sound ideas that can help nurture or grow client relationships by meeting/exceeding client’s expectations. Identify opportunities for growth in business and revenue through local client engagement and ongoing awareness of potential strategic development.

• Team Leaders – Bring resources together to collectively work against a client’s business objective. They must be strong team builders who foster camaraderie in a positive, nurturing environment. The Senior Account Director coaches, mentors and teaches as they demonstrate the ability to grow businesses, careers and the organization’s bottom line. 

Position Requirements:

• Bachelor’s Degree preferred
• A minimum of ten years of strong CRM/Loyalty and Data-driven Marketing Martech Platform experience, with Automotive experience preferred.
• Demonstrate understanding of the essentials of loyalty, CRM, digital media and marketing including prior experience in loyalty program construct and/or administration, email/SMS/mobile push and digital media channels, campaign planning and management, consumer database and data enablement, consumer experience/journey design, and/or data-driven media experience.
• A track record of profitable application of SaaS solutions in the loyalty and/or CRM space
• The ability to drive and/or assist in the steps necessary to get various programs launched. Possess strong strategic planning, project management, communication and executional skills.
• Must possess excellent presentation skills and experience presenting concise and compelling content to senior client contacts (VP, SVP, C-suite)
• The ability to drive and/or assist in the steps necessary to get various strategies implemented
• The ability to interface and communicate with the client, building a relationship based in trust and respect and becoming a trusted advisor for your client
• The ability to meet or exceed client expectations in the area of account management and development, industry/category/brand knowledge with a good understanding of industry channels and market conditions
• Should have high standards, a strong work ethic and be able to function autonomously, while retaining team membership and spirit.
• Detail-oriented, yet with the ability to see the bigger picture
• Thorough and accurate communication ability
• Ability to manage multiple priorities with strong organizational skills
• Proficiency in Microsoft Office programs

Additional Information

Epsilon at Our CORE

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Our best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, retail media, messaging and loyalty solutions. We process 400 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing. 
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. 
• Innovate with purpose. We shape the market with big ideas that drive big outcomes. 
• Respect all voices. We embrace differences and foster a culture of connection and belonging. 
• Empower with accountability. We trust each other to own and deliver on common goals. 

Because You Matter 

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge: Flexible time off (FTO), 14 paid holidays 
• Time to Recover: Paid sick time
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

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