Publicis Media UNIT3C is the leading social center of excellence inside of Publicis Groupe. We provide social marketing expertise across a large portfolio of premier and innovative blue chip clients. As social media continues to explode for brand awareness, engagement and commerce, UNIT3C provides the point of view, innovative recommendations and drives results.Job Description

The Media Planner, Social is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. The Media Planner, Paid Social must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. This position does not include content development, community management or copy development.Qualifications

• Assist in overarching paid social media strategy development for top tier clients.
• Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
• Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
• Manage social campaign budgets, including media authorizations and management of billing reconciliation process
• Interact daily and maintain rapport with digital media publishers and clients
• Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Build, review & monitor campaigns using the vendor platforms across various social media channels including Meta, TikTok, Pinterest, Snapchat and Reddit.
• Assist with social reporting needs, including developing insights for post campaign analysis
• Assist in developing half year tactical plans, ongoing media strategies & recommendations for campaigns
• Leverage past learnings to inform strategy & planning
• Attend and speak to most client meetings on ongoing basis
• Assist in training & providing direction to entry level teammates
• Maintain deep understanding of the social media ad landscape & platforms & be able to lead communication with clients & vendors