Job Title: Marketing Coordinator 

Location: Bend, Oregon 

Puffin Drinkwear is… an inclusive brand that makes personality infused apparel for your drink to wear. We call it Drinkwear. We’re focused on having Fun Together and are seeking an individual who embodies similar fun-loving qualities to help grow our community and contribute to our mission. 

We're looking for... a motivated creator / project manager to help the marketing team and Puffin Drinkwear defend and advance its lead as the category and become a household name / category. If you're passionate about content creation, messaging, product marketing, creating digital ads / social content, and creating a community we want to hear from you. 

As our new Marketing Coordinator. You will actively live the brand values, contribute to the health and functionality of the Marketing Team, lead or participate in cross-functional initiatives, and support the brand's PFF Club and Good Together causes. Reporting to the Head of Marketing, you will be a key contributor to marketing outputs like brand messaging, content strategy, multimedia content creation (photo/video/print), retail marketing initiatives, and influencer/community collaborations and activations. 

In a typical month you will... Develop and execute a content and brand building strategy that aligns with Puffin's brand vision and marketing goals. Contribute to a calendar of content that engages audiences across social media channels, email campaigns, and all advertising mediums. Create and curate video and photo content that resonates with our community, monitoring engagement and effectiveness through detailed analytics. Collaborate with the marketing team to optimize content distribution and ensure consistent messaging across all platforms. Report on content/campaign performance metrics, providing insights and strategies for improvement in regular strategic planning sessions including Go to Market. 

You’re a good fit for this role if... You excel in dynamic, fast-paced environments, leveraging your creativity and strategic insight to produce compelling content that captivates and engages. Your strength lies both in your ability to craft narratives that resonate with diverse audiences, while possessing strong organizational skills to manage projects through to completion. With exceptional communication skills and a thorough understanding of content trends and digital marketing strategies, you are adept at building relationships and encouraging interaction through various digital platforms. Your “sleeves-rolled” quick learning abilities and adeptness at juggling multiple priorities enable you to thrive in a collaborative setting, making you an invaluable asset to our team. 

In return, you’ll get from us… an inclusive team of people to grow with. We are open to new ideas and welcome your thoughts! Puffin is committed to living true to our Values and expects our employees to call us out if we fall short. 

To apply... 

1. Let us know why you'd be a great fit for Puffin Drinkwear. 

2. Share your résumé. 

3. Send to: hr@puffindrinkwear.com 

Responsibilities: 

Content Strategy and Execution: 

• Contribute to content strategies to enhance digital engagement and drive brand awareness. 
• Create compelling creative content (photo, video), under the direction of the Head of Marketing for use in advertising, Ecom, and POP. Owning the lifecycle for asset creation. 
• Contribute, support, and ideate on Puffin’s brand messaging, marketing tactics to support brand / category awareness which supports omni-channel purchasing and category awareness. 
• Utilize Puffin’s consumer insights to assist in honing Puffin’s brand messaging and voice. 
• Adjust content strategies based on analytics and audience feedback for effectiveness. 
• Watch for trends and create time-relevant campaigns. 
• Iterate on our ad content to continually improve our marketing effectiveness. 
• Monthly metrics: number of pieces of content posted per week. 

Community Management: 

• Manage all content going out on social channels. 
• Monitor social channels for audience posts and communications. 
• Follow and engage with interesting accounts. 
• Communicate with our customers, influencers, and potential social partners via our social inboxes. 
• Monthly metrics: number of followers, engagement rate, organic reach. 
• Manage PFF Club community to organically grow the Puffin community and produce UGC and goodwill. 
• Be able to effectively and positively represent Puffin at any events and activations. 

Influencer Seeding: 

• Use our software stack to source influencers that would fit the program. 
• Nurture those leads down the funnel, including fulfilling their orders with personal touches. 
• Monthly metrics: number of influencers sent product, number of pieces of content created, revenue driven from that content on Meta. 

Email Marketing: 

• Use our software suite (Figma, Klavyio, Adobe suite) to oversee the creation and optimization of email marketing campaigns, enhancing user engagement and conversion rates through data-driven insights. 
• Monthly metrics: number of emails sent per week, open rate, click through rate, conversion rate, and revenue. 

Intra/Cross-Departmental Collaboration: 

• Collaborate with various departments to ensure effective workflow. 
• Contribute to cross-functional teams to achieve strategic priorities. 
• Advance the company's DEI goals through collaborative efforts 

Qualifications and Skills: 

● Strong foundation (4 years) in marketing strategy, content creation, campaign execution, and branding. 

● Proven ability to grow social channels and community. 

● Solid email marketing fundamentals. 

● Demonstrated ability to manage projects, prioritize tasks, and lead content initiatives. 

● High emotional intelligence, committed to fostering an inclusive and dynamic workplace. 

● Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. 

● Ability to work in a fast-paced environment and manage multiple priorities with limited resources (at times). 

● Self-starter that can thrive in both a corporate and start-up environment. 

Company Benefits: 

Healthcare: Medical, Dental, Vision (Puffin covers 95% employee premium) 

401k: 4% Employer Match 

Generous Policies: PTO (4 weeks), Holidays (10 annually), Employee Development / Volunteer (1.5 Days), Work from Home (up to 1 day weekly), Flex Days (20 Annually), Summer Hours, and Sabbatical 

Career development and advancement (Grow with us!) 

Quarterly Company events, activities, and give-back volunteer opportunities via Puffin’s Good Together initiative. 

Unlimited good times. 

More about Puffin Drinkwear: 

We create “Drinkwear” that brings FUN and celebrates GOOD. Drinkwear brings smiles, personality, conversation, and fun wherever you go. Our tagline of Fun Together is no accident. We were founded in 2019 in Bend, Oregon. Tyrone Hazen, Founder and Head of Partnerships, was out enjoying a 

campfire with friends. As banter continued Tyrone was handed the remnant of an old sleeping bag to keep his hand warm and bottle cold. He laughed and thought how funny it would be if his bottle had its own sleeping bag. Surrounded by friends and good conversation, the idea for Puffin was born.