• Hybrid working (3 days in the office and 2 from home)
• Options to be based out of our Gateshead or Edinburgh Park office locations
• 16 month fixed term contract

About Pulsant:

Pulsant is the UK’s leading edge infrastructure provider. Regional businesses and service providers use Pulsant’s edge infrastructure platform (known as PlatformEdge) to build, connect and deploy the applications they need to innovate and grow. The platform is underpinned by Pulsant’s network of 12 strategically located edge data centres, interconnected through a low latency network fabric delivering access to cloud, connectivity, and compute services across the UK. Over 330 people - across our data centres and 3 core corporate office locations in Edinburgh, Gateshead and Maidenhead - help over 1500 clients to achieve their digital ambitions.

Job purpose:

The Marketing Manager – ABM is a 16-month fixed term contract role to cover maternity leave and support Pulsant through a very busy period. The role will be part of a fast paced, fun and close-knit team of 5 geographically dispersed marketing and PR professionals and will also involve management of a number of agencies (who help with creatives, marketing automation, CMS and media buying).

The role will include end-to-end responsibility for the ABM (Account Based Marketing) or CXM (Customer Expansion Marketing) campaigns including research, content creation, campaign execution and measurement. The primary focus of this role is expansion of the existing client base, however the role will also support net new acquisition. This autonomous role is ideal for someone who is looking to make a difference in an unbureaucratic environment, where decisions are made and executed upon swiftly and the end results of your work are quickly visible.

Key responsibilities:

• Planning: creating a quarterly and annual ABM plan against which to execute including the selection of target accounts and segments based upon internal and external insights.
• Campaigning: design, build & run customer marketing campaigns ensuring optimisation of core channels including email, Paid Media, Paid Search and web driving CRO
• Insight champion: development of insights and trends into selected key accounts or segments based on intensive research and the creation of reports to ensure the delivery of specific value propositions
• Collaboration: build close relationship with client account sales leaders forming an effective working process with excellent communication.
• Content: work with internal teams including Product Management, Solutions Architects and Operations as well as external creative agency partners to create compelling account or segment-based content to deliver growth targets.
• Tools: work with web CMS, marketing automation, email, SEM, SEO and PPC tools (such as Hubspot and Albacross) to deliver promotional programs to meet agreed targets for lead generation, sales funnel fill and return on investment.

Our ideal candidate:

• Strong experience of ABM within a B2B Marketing (technology) environment
• Proven track record in creating and managing high impact, results-driven inbound marketing campaigns
• Experience managing marketing agency partners (such as digital marketing, demand generation and creative agencies) to develop and report on multi phase campaigns.
• Digital demand generation experience
• Experience of working with a marketing automation platform such as HubSpot, (or similar) and Intent Data tools.
• Marketing certification or qualifications
• Accustomed to working with senior stakeholders within a matrix organisation.

Why work for Pulsant?

At Pulsant, you can expect variety and a challenging, fun working environment - where culture and well-being are as important as career development and training. The company offers fantastic career progression opportunities and there is a friendly environment with a team that feels like a family. As such almost half of employees have been with Pulsant for 5 years.

We offer a hybrid working model where you can work two days a week from home. And whilst in the office collaborating with your colleagues, you’ll benefit from a fresh, open space to work and collaborate in, modern kitchen facilities and break-out areas to relax during breaks.

In addition to the great training and the opportunity to develop your personal, technical and leadership skills - our company perks include:

• Pension
• Private Healthcare and Health cash
• Cycle to work scheme
• Free breakfast & snacks
• Access to unlimited learning content through Udemy
• Team socials
• Wellbeing day off
• Your birthday off
• Pulsant rewards / cashback scheme

To hear more about working at Pulsant check out:

pulsant.com/careers

linkedin.com/company/pulsant-limited/life/

@lifeatpulsant social channels

The interview process will involve:

1. An initial phone screen focused on your experience, career goals and your questions about Pulsant
2. Interview with the people leader
3. Interview with the Chief Marketing Officer

Pulsant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our people. If you require reasonable accommodation to participate in the job application or interview process, please reach out to us by email: talent.team@pulsant.com