As a Communication Strategist within the Office of Enrollment Management Strategic Communications and Initiatives, you will play a pivotal role in shaping our campus's communication landscape and driving the success of our student recruitment efforts. Your innovative approach and strategic mindset will be essential in positioning our institution as a top choice for prospective students, driving enrollment growth, and advancing our mission of accessible education.
To be successful, the candidate will need to execute various communications functions with a focus on digital communications, websites, and higher education platforms. This position will establish goals and take the lead on significant, moderately challenging projects or tasks with oversight from the Associate Director of Marketing and Communications. You will identify key messaging, audience segmentation, and channel optimization to effectively engage prospective students and stakeholders alike, while also fostering positive relationships with vendors and campus partners.

About Purdue University
Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. Ranked one of the top 10 Most Innovative Schools in the nation by U.S. News & World Report, with a $685 million research enterprise, Purdue delivers world-changing research and out-of-this-world discovery that drive discoveries and innovative solutions that have a critical impact on the nation and the world.

Required:

• Bachelor’s degree in marketing, communications, or related field.
• Three years’ experience in one or more of the following: marketing management, strategic planning, content creation, administering and executing a marketing/communications plan.
• In lieu of degree, consideration will be given to an equivalent combination of education and experience.
• Deep understanding and interest in higher education with a focus on new student recruitment.
• Excellent written and oral communication skills.
• Proven track record for creative concepting and iteration.
• Ability to manage multiple projects and priorities simultaneously, often under tight deadlines.

Skills:

• Strong planning and organizational skills, attention to detail, and effective time management.
• Consistent quality control in work.
• Ability to follow and advise on brand guidelines.
• Establish and maintain positive working relationships with external and internal constituents.
• Skilled in developing short and long-term projects to nurture a collaborative and learning mindset in the community.
• Leverage web insights to improve content and strategy for community resources on the Enrollment Management site.
• Produce content to share critical insights, industry trends, and recruitment best practices.

Preferred:

• Strong understanding of recruitment marketing strategies.
• Demonstrated ability to adapt style of copy to various audiences, purposes, or media.
• Competency in concepting and presenting creative work.
• Experience reviewing and advising on communications plans with partners or clients.
• Experience working within a CRM system.
• Proficient with Adobe Photoshop and other Adobe Creative Suite apps.
• Experience using Content Management Systems such as Cascade and WordPress.
• Proficient in AP Style.

A background check will be required for employment.
FLSA: Exempt (Not Eligible for Overtime)
Retirement Eligibility: Defined Contribution Waiting Period.
Purdue University is an EEO/AA employer. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply.

What You'll Get in Return:
All university employees are afforded a generous benefits package, https://www.purdue.edu/hr/benewell/index.php, including medical/dental/vision insurance, paid time off, and retirement contributions. As part of Purdue University’s expansive employee benefit package, the University is proud to offer its employees the opportunity to grow, learn, and advance by offering a tuition remission opportunity at both Purdue University and Purdue Global.

Take Your Next Giant Leap:
We never stop, we keep going, because Discovery is in our DNA, and we want you to discover a Career at Purdue University! Come work alongside a family of diverse culture with faculty, students, and staff who come together to become one, Boilermakers! Our greatest adventures are yet to come, and we want to include you.

Come take your Next Giant Leap and Discover your next career!