Technology and Analytics for the Modern Dealership

PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts. By utilizing our extensive data library, DMS connectivity, and our digital advertising and attribution solutions, our platform enables automotive dealers to capture more customers, optimize digital advertising spend and maximize profitability while providing mission-critical business insights and analytics.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways. Come join us as we take on the ad-tech and automotive industries by storm.

Job Summary - Business Development Director

The Business Development Director’s (BDD’s) primary objective is to oversee the cross-departmental, holistic efforts to generate revenue in specific areas as prioritized by PureCars. The BDD is a self-motivated team player that thrives on galvanizing a diverse group of departments to achieve a common goal. S/he will work closely with the sales, client-facing, marketing, product / engineering, and finance teams to ensure upsell growth and retention of prioritized products/initiatives. S/he will coordinate and manage weekly and monthly pipeline reviews, meetings and training sessions to ensure ongoing improvement and best practices. S/he will also examine, identify opportunities, and predict revenue and retention attainment by examining individual cancellation and upsell funnels. This is a high profile role that will communicate and set the tone of conversations to our client base and the industry while serving as an escalation point for high value client-facing needs.

What You’ll Do:

• Broadly, you will conceptualize and execute increased revenue streams as prioritized by PureCars. Specifically, this includes but is not limited to:

  • Revenue Generation and Retention:
    • Product SWOT Analysis
    • Market Analysis - TAM, SAM, SOM
    • Competitive analysis - product features, margin profiles, speed and execution, expected performance
    • Sales strategy - marketing materials, talk tracks, pipeline objectives with timelines, coaching and accountability measurement to said pipeline objectives
    • Retention strategy - talk tracks, product training, churn analysis, coaching and accountability measurement to maintain increase revenue stream
  • Product Ideation:
    • Product feedback - tying anticipated cost/revenue analysis to feature / development requests
• This is a high visibility role and will include regular progress reports toward Company Initiatives to the Executive Leadership Team

The Skills and Experience You Bring:

• 7 years of product marketing / management / selling; advertising agency or marketing technology environment preferred
• 5 years experience with digital marketing and/or automotive marketing
• Ability to successfully craft and present a persuasive story based on digital advertising data
• Ability to properly tailor communication regarding data processes to your audience’s expertise level
• Self-starter with proven success as both a manager and an accomplished individual contributor
• Automotive marketing and automotive experience is a plus
• Excellent writing and strong/persuasive presentation skills
• Deep experience with digital marketing, specifically search, social, programmatic, and email marketing
• Expertise using Google Suite of tools, such as Google Ads and Google Analytics, to formulate a ROI-centered story and develop client-facing strategies founded in solid data analysis
• Experience with Salesforce is a plus
• Proven ability to lead a team through a constantly changing environment, product enhancements and rapid growth
• Exceptional at detecting the need for and driving internal change
• Bachelor Degree Required

Perks at PureCars:

• Strong base salary coupled with a variable bonus
• Company 401(k) matching with vesting schedule
• Competitive travel allowance package and expense policy
• Open PTO policy - take the time you need to travel and relax
• Continuous company product and skillset education
• Fun, collaborative team that you will get to partner with across the nation

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!
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