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Who is PureCars?
As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.
We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney , Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.
Job Summary - Director of Advertising Operations
The Director of Advertising Operations is the primary stakeholder of Ad Operations at PureCars. This person will set the tone and pace for our largest Media Operations team, with primary responsibilities include a continual pursuit a) performance-driven campaigns for our Digital Advertising customer base, and b) of automation and quality assurance of PureCars advertising creative assets, campaign builds and integrations. Sitting between our Performance Strategy and Product teams, the Director of Advertising Operations should be enthusiastic about furthering the development of PureCars’ Digital Advertising product suite and lead by example. The Advertising Operations team is responsible for ensuring compliant ad builds, timely execution of client bid rule requests, new client launches, and global updates to ad set collections. Ideal candidates will possess technical knowledge and expertise in scalable, performance driven advertising solutions.
What You’ll Do:
The Skills and Experience You Bring:
Significant experience in advertising automation solutioning, covering creative asset creation / trafficking, dynamic omnichannel campaigns (standard search, performance max, programmatic display, online video, OTT).
Deep understanding of Google, Meta, Amazon and Meta Ads platforms along with URL structures and tagging solutions.
Understanding of the Adobe Suite and has demonstrated leveraging this knowledge to further out-of-the-box tools to make their team more efficient.
Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations
Detail oriented while possessing the ability to manipulate large, multi-faceted data sets in Excel/Sheets through advanced tactics
5 years experience in digital media campaign management
Ability to learn and adapt and in a rapidly-changing environment
Automotive expertise and ad copywriting experience a plus
Perks at PureCars:
PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!
#LI-Remote
Full Time
$169k-205k (estimate)
08/14/2024
10/13/2024
purecars.com
Atlanta, GA
500 - 1,000
The job skills required for Director of Advertising Operations include Advertising, Digital Advertising, Leadership, Product Development, Digital Media, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Advertising Operations. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Advertising Operations. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director of Advertising Operations positions, which can be used as a reference in future career path planning. As a Director of Advertising Operations, it can be promoted into senior positions as a Top Advertising Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Advertising Operations. You can explore the career advancement for a Director of Advertising Operations below and select your interested title to get hiring information.