Who is PureCars?

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney , Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Job Summary - Director of Digital Media, Enterprise Dealer Groups

PureCars is seeking a Director of Digital Media, Enterprise Dealer Groups, who will be responsible for setting the strategy, direction, and management of the department, which handles all aspects of media operations, performance management, network optimization, and creative services. In this role, you will have full immersion into our proprietary and third party AdTech platforms, DSPs, proprietary and third party databases, Salesforce, and more to garner insights that will lead to operational efficiencies and drive scale to meet the company's revenue goals.

You will work directly with the sales team, client success, product, engineering, finance, and business development teams. Functionally, this role will be working with our media, performance, and creative leadership teams whose primary responsibilities are to ensure that their teams successfully launch, monitor and optimize advertising campaigns, while maintaining optimal financial results.

The Director will be accountable for monitoring the performance of the team, the processes used, making recommendations for efficiencies in the workflow and systems used as well as helping to grow and develop our talent. The Director will also be responsible for headcount planning for both in-house and out-sourced roles to best support the business.

What You’ll Do:

• Set the tone for one of PureCars’ largest teams of premier talent with a fail fast, positive spirit
• Lead the development and execution of sophisticated digital media strategies across all channels to PureCars’ Digital Advertising client base
• Lead the transformation of disparate media team from siloed search, social, and programmatic specialists to a unified team of omnichannel media performance experts
• Contribute to the retention and expansion of Digital Advertising revenue via internal education, participation in client / prospect presentations, and gathering relaying of pertinent developments / information provided by PureCars’ media vendors/partners
• Coach, mentor and develop Performance, Media Operations, and Creative leadership team with quarterly objectives and guidance
• Develop, establish, and cultivate a platinum standard of excellence for media operations, performance, and creative services teams via measurable KPIs
• Assist in the recruitment, hiring, and development of individual contributors across Digital Media teams

Who You Are:

• A natural leader — you lead by example, inspiring others on your team to take on difficult tasks and challenges head-on.
• A great communicator — you can take complex ideas and boil them down to digestible pieces that are easy to understand. You present as well in a room full of strangers as you do in a one-on-one with the CEO.
• Comfortable with change — you adapt easily to a fast-growing environment. You see the opportunities inherent in the changes in our industry and are excited about the advancements that need to be made to keep up

The Skills and Experience You Bring:

• 7 years experience in digital advertising operations, performance and/or creative at an ad tech company, ad agency, or ad network
• Mastery of the digital online ecosystem, including familiarity with major DSPs, SSPs, verification vendors, ad servers, offline measurement vendors, and attribution vendors
• You have an understanding in the changing landscape of ad tech and data privacy
• Ability to aggregate/normalize data from multiple sources and compile it into an actionable format to build executive-level dashboards and inform processes improvement decisions
  • Excel, SQL, Python, Tableau
• Is an experienced leader and effective manager who appreciates the responsibility of taking ownership and accountability for the performance and development of the team
• Demonstrated success at working with cross-functional teams and building strong relationships internally and externally
• Proven track record of stakeholder management and ability to drive incremental revenue through operational efficiencies
• Strong quantitative aptitude with the ability to analyze business performance statistics and recommend optimized solutions.
• Automotive industry experience preferred

Perks at PureCars:

• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy - Take what you need, when you need it.
• Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to!
• Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship. 

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!
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