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ABOUT US
IICOMBINED, beginning with the global fashion eyewear brand GENTLE MONSTER in 2011 and expanding to TAMBURINS and NUDAKE, seeks to explore innovative ideas to challenge reality through the creation of beautiful and unpredictable outcomes that have yet to be seen. IICOMBINED continues to take on new challenges by establishing its own view of the world.
IICOMBINED means expressing ourselves through combining IMAGINATION and INTERPRETATION of the world.
GENTLE MONSTER is a global fashion eyewear brand that offers an unforeseen and startling brand experience. With more than 70 direct stores in 13 countries as of June 2024, GENTLE MONSTER leads the global eyewear trend through differentiated branding with new product releases, experimental and sophisticated spaces, and campaigns.
TAMBURINS is a fragrance brand exploring undefined territories of beauty. Through a combination of storytelling inspired by scattered scenes from around the world and sophisticated and delicate perfumery techniques, the brand captures the true depth of scent. TAMBURINS fosters emotional communication beyond a simple experience by reinterpreting contents through the realms of objects, painting and performance in exhibition-style stores.
NUDAKE is an F&B brand recreating dessert culture with its ‘Make New Fantasy’ ethos. We transport consumers to a new fantasy by creating unprecedented cakes by combining fashion and art. By experimenting and producing contents that deviates from established processes and rules, NUDAKE touches consumers beyond the ordinary F&B experience.
Job Description :
We are seeking a data-driven growth marketer with a specialization in paid media to enhance our E-commerce team. Applicants should have at least six months of experience in paid media, including media planning and buying, and possess exceptional analytical skills. This role involves leading our paid search and media campaigns through platforms like Facebook Ads Manager, Google Ads, and TikTok Ads Manager. A passion for mathematics and strategic thinking is essential, as you will be continually refining our performance marketing strategies to boost our brand presence. Proficiency in Excel is critical, as it will be used extensively for managing and analyzing campaign data to inform strategic decisions.
Responsibilities/Duties:
Paid Social Implementation and monitor:
Paid Search Agency Collaboration:
Data Analysis and Reporting: Strong quantitative & analytical skills; able to use data to optimize day-to-day performance, and conduct A/B testing to identify effective campaign elements. Use pivot tables, VLOOKUP, and other Excel functions to analyze data, derive actionable insights, and generate comprehensive performance reports.
Cross-Platform Strategy and future project Optimization: Develop and maintain cohesive advertising strategies across Google Ads, Facebook, and TikTok to optimize budget allocation and maximize ROI. Understand the nuances of affiliate marketing and evaluate potential affiliate marketing, Email Marketing and SMS marketing.
Team Collaboration: Work closely with the E-commerce Manager and Digital Marketing Specialist to implement tactical plans. Collaborate with the E-Commerce Merchandiser on managing product inventory and CRM, Daily communication with HQ’s counterpart to ensure alignment with campaign timeline and objectives.
Qualifications:
Job Type: Full-Time, ON-SITE (not remote)
Benefits:
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
Full Time
$73k-92k (estimate)
07/26/2024
08/13/2024
gentlemonster.com
New York, NY
50 - 100
The following is the career advancement route for Paid Media Specialist (Performance Marketing Specialist) positions, which can be used as a reference in future career path planning. As a Paid Media Specialist (Performance Marketing Specialist), it can be promoted into senior positions as an Advertising Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Paid Media Specialist (Performance Marketing Specialist). You can explore the career advancement for a Paid Media Specialist (Performance Marketing Specialist) below and select your interested title to get hiring information.
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