Position Summary:

The Digital Analytics Assistant Manager will support the planning, execution, and measurement of integrated media plans for Travel Retail Worldwide (TRWW), and coordinate with respective leads in Asia Pacific, Europe, Middle East, Africa, and Americas to set targets and results

The ideal candidate will strong a background in media analytics, the ability to translate data into actionable insights, good understanding of media and social platforms, and demonstrated success in leading and developing media capabilities within brand organizations and/or media agencies. Experience with digital media execution, especially in China market is a plus.

This individual will work with the Director of Digital Marketing and agencies to:

1. Analyze and optimize media campaigns across various channels to maximize ROI and support brand growth.
2. Create measurable online and offline campaign objectives and key performance indicators, determine campaign data and tracking requirements, and manage measurement systems for data capture and reporting.

The Digital Analytics Assistant Manager will also partner with Marketing, Insights, Communications, Finance, and agency teams on media data and measurement to drive actionable marketing strategies.

Media Analytics and Strategy:

Digital Strategy & Media Analytics:

• Serve as the main analytics POC in New York to perform media analysis across all regional markets to inform spending and set targets for all brands under the company portfolio. Typical analysis examples include campaign-level analysis, by Brand analysis, by media platform analysis, and competitive market research.

Analytics Reports:

• Deliver comprehensive media analytics reports, playbooks, and learn sessions to educate brand and functional teams on digital marketing learnings and best practices. Strong data story-telling skill and capability to draw actionable insights and create visuals from large digital performance and spend data set.

KPI Measurement:

• KPI Measurement: Work with agencies and internal teams to build measurement framework, and identify suitable KPIs to measure campaign success successfully

Qualifications:

• 3 years of experience within an analytics function in the marketing industry and a minimum of 1 year of digital marketing experience either on the client or agency side.
• Demonstrate passion and expertise in working with data; High attention to detail to ensure accuracy in data analysis and reporting.
• Strong analytical skills with an understanding of techniques for data analysis and presentation and visual tools. Must be an advanced user of Excel and familiar with Tableau, Power BI, or any visualization tools.
• Experience in analyzing the performance of digital marketing campaigns and making recommendations for improvement. Ability to distill complex research learnings into simple, relevant actions for media planning.
• High level of proficiency in quantitative analysis, including the ability to calculate key marketing metrics.
• Knowledge of the current media industry and an understanding of APAC, especially the Chinese market, are a plus.
• Strong critical thinking and problem-solving skills to identify trends, patterns, and insights from data.
• Bachelor’s degree, Chinese Mandarin language proficiency is a plus.