3 Director of Marketing Jobs in Westwood, MA
RaySecur is Hiring a Director of Marketing Near Westwood, MA
Company DescriptionRaySecur is a high growth tech company revolutionizing security imaging with the world’s first desktop scanners capable of seeing inside objects. We provide x-ray like imaging without any harmful x-rays in real-time and 3D. Our systems are used by Fortune 500 companies and governments around the world, backed by cutting-edge AI software and 24/7 expert support, to protect people and organizations from hidden threats.
Job DescriptionRaySecur is currently seeking a Director of Marketing to join our growing team. Reporting directly to the COO, you will be critical to our lead acquisition strategy and building brand awareness. Ideally you will leverage digital marketing expertise to support a holistic campaign approach – including trade show support and content creation. The ideal candidate possesses the right blend of grit, skill, and a passion for learning and testing new things.
Who We Are
We are a fast-paced, rapidly growing, and dynamic company with an all-star customer base helping to make the world a safer place. We are entrepreneurs at heart, always challenging the status quo and always ready to tackle the next challenge. We think strategically but are not afraid to roll up our sleeves and get the job done no matter how big or small. We are dedicated and focused, but also make time to play and celebrate our successes.
Our values are:
Aligned - in achieving the best outcomes for our customers.
Driven - to be world class, leading with expertise to deliver value at the highest level.
Focused - on setting clear priorities and achieving objective measures of success.
Caring - in all our interactions, demonstrating empathy, inclusion, and respect.
Innovative -continuously learning and pushing the boundaries of what’s possible.
Who You Are
You are an achiever and self-starter with a track record of consistently exceeding expectations. You are not looking for a job. You want to make an impact. You thrive in a fast-paced environment with few constraints. You are results-driven and able to quickly define a strategy, execute, and course correct when needed. You know how to be a positive voice on a team and understand that a team wins and loses together. You are eager to hit the ground running and build a strong team in the next 12 – 18 months.
Responsibilities
- Own the Marketing Roadmap:
- Own and drive the roadmap of marketing campaigns and activities to drive qualified leads and company revenue targets
- Appropriately resource each marketing campaign and allocate budget to best achieve company revenue targets
- Campaign Execution:
- Own and drive execution of the event calendar, including industry tradeshows, virtual events and speaking opportunities.
- Collaborate with sales on nurture and re-engagement campaigns.
- Work with external resource to optimize and scale performance marketing campaigns on Google and LinkedIn to drive qualified leads
- Analyze campaign performance
- Content Development:
- Own and expand the content calendar to reflect the topics that are most important to our prospects and that most effectively showcase our products and capabilities
- Collaborate with consultants and internal subject matter experts in development of content to generate highly qualified leads.
- Test different content topics and formats to understand what performs best for specific audiences
- Analyze content performance to optimize topic selection and content format as the content marketing program evolves
- Campaign Results:
- Define reports to illustrate campaign performance and ROI
- Implement best-practice approaches to improve inbound engagement, funnel velocity and conversion rate.
- Oversee Marketing and Sales Operations
- Oversee the sales and marketing operations workflow and ensure that it runs efficiently and effectively
- Ensure the company has access to relevant and accurate reports to make the best possible decisions to scale the business
- Be a brand champion, by ensuring the company’s messaging and design are consistent across all channels, campaigns, and content
- Direct contractors and external vendors in the creation of supporting marketing materials
- Provide support to company peers as needed
- And other professional responsibilities as they relate to this position
- 10 years of B2B marketing experience, preferably in a high growth tech or start-up company environment
- Proven track record of successfully developing and managing multi-faceted demand-generation strategies
- Proficiency in using marketing automation platforms, particularly Hubspot
- Strong analytical skills, including SEO and social engagement
- Excellent communication, writing, and interpersonal skills
- Strong attention to detail
- Experience working in a fast-paced emerging growth environment a plus
We are an equal opportunity employer and do not discriminate against any applicant because of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status or any other class protected by federal, state or local law.
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Job Summary
Full Time
$175k-221k (estimate)
06/07/2024
07/05/2024
raysecur.com
Cambridge, MA
<25
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The job skills required for Director of Marketing include Digital Marketing, B2B, Sales and Marketing, Marketing Automation, Content Marketing, Attention to Detail, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.
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Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
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A Marketing Director reports to the Chief Marketing Officer.
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The marketing director leads and guides the efforts of the marketing department.
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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
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They typically manage marketing of a business, organization, particular product or group of products.
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Career tips from people on Director of Marketing jobs
The director of marketing generally has at least five to 10 years of applicable experience.
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Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
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Experience with digital marketing forms such as social media marketing and content marketing, required.
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Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
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Director of Marketing requires some amount of technical expertise and experience.
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