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Product Marketing Manager
Razer USA Irvine, CA
$129k-164k (estimate)
Full Time 3 Weeks Ago
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Razer USA is Hiring a Product Marketing Manager Near Irvine, CA

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : The Product Marketing Manager is category responsible for global product go-to-market strategy, product marketing, and contributing to the business management of Razer’s Console Gaming category. This person will be focused on product GTM strategy and leadership by developing and executing product marketing plans and business initiatives to achieve category growth, revenue, and profitability targets. Essential Duties and Responsibilities Lead development and drive global marketing plans for Razer console gaming products and accessories. Responsibility for BU product forecasts, tracking and revenue for worldwide console gaming category, P&L management, and drive-to goal actions. Co-own the consumer facing product roadmap for the console gaming category at Razer with PD. Responsible for execution of product marketing and product management functions within the Razer console product category. Lead development of comprehensive product launch plans for new product launches, present to internal stakeholders and drive execution of plans at every level. Support PR teams through participation, effectively communicate with outside press, and represent the category, products, and company as required. Ensure preparation and delivery of on-time marketing assets for worldwide sales and communications channels. Responsible for development of monthly and quarterly global marketing plans and reports for managed product lines to summarize key activities driving revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.). Lead the strategy development and execution of managed products and accessory marketing activities for all regions, working closely with global and regional cross-functional teams. Function as a global console product marketing point-of-contact for internal stakeholders including sales, regional marketing teams, PR, community, technical support, business development, operations, and finance. Represent Razer at public facing events, customer, and partner meetings, as requested. Attend relevant trade shows, join, and lead meetings, work booth and meet partners. Global product category expert for product and marketing strategy related questions related to console gaming products and accessories. Lead and drive strategy and reporting calls with high-level global stakeholders to ensure product updates and execution of product and marketing initiatives are delivered to help drive growth. Understand market and competitive offerings of current and potential growth console product offerings. Drive analysis of data from all sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into product planning process to drive and shape console product roadmaps. Drive team input into creative strategy of console product range, including packaging, advertising, web content & marketing and retail merchandising. Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives. Other duties as assigned. Pre-Requisites : Qualifications College degree in Marketing or other related discipline or equivalent experience. Minimum of 5 years of experience in product and marketing, preferably in the consumer electronics industry; experience in gaming a big plus. Experience contributing roadmap development and GTM execution of consumer technology products with a track record of successful launches. Experience leading the development and overseeing execution of global marketing plans. Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc. Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success. Can work independently, prioritize, and handle multiple tasks and projects concurrently. Strong administrative, organizational, and communication skills including ability to successfully interact with executive management. Experience in working in a Global company working with cross functional project teams, ideally with responsibility for the output of non-directly managed colleagues. Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint Salary Ranges (per annum): $91,575.00 - $152,625.00 Disclaimer: Exact compensation may vary based on skills, experience, and location. Are you game? At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience. Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers. The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights. Razer is proud to be certified as a Great Place to Work® in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one

Job Summary

JOB TYPE

Full Time

SALARY

$129k-164k (estimate)

POST DATE

05/31/2024

EXPIRATION DATE

07/29/2024

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The job skills required for Product Marketing Manager include Initiative, Packaging, Product Marketing, Advertising, Communicates Effectively, Product Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager. You can explore the career advancement for a Product Marketing Manager below and select your interested title to get hiring information.

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