Position Overview: We are seeking a motivated and detail-oriented Growth Marketing Manager to join our team and lead our member growth marketing. This role is crucial in managing marketing initiatives across our product, membership, and enrollment teams. The ideal candidate will be responsible for key growth metrics across enrollment and member engagement. This position offers an excellent opportunity to impact the lives of older adults seeking cardiac care and has significant growth potential.

Key Responsibilities:

• Own key enrollment and retention metrics
  • Create, execute, and analyze outreach campaigns for potential members to meet weekly targets
  • Identify and implement opportunities to expand reach and enrollment conversion
  • Run experiments to drive enrollment and engagement metrics (e.g., campaign send time, message length, cohort targeting)
• Develop membership retention and growth initiatives
  • Own marketing for the full patient journey, from onboarding to graduation and beyond
  • Keep Recora top of mind for current members
  • Analyze trends and anticipate patient needs, deploying marketing engagement strategies to drive retention and patient engagement
• Drive content creation and coordination
  • Create personas and cohorts for prospective and current members based on intelligent segmentation and develop targeted campaigns
  • Create and maintain a cohesive cross-departmental content calendar (e.g., holiday themes, Heart Health Month initiatives, etc.)
  • Create in-app content to drive engagement with Recora
  • Cultivate and maintain an internal brand voice and ensure consistency across all membership and enrollment campaigns
• Collaborate cross-functionally to support company-wide goals
  • Work cross-functionally with our Product, Clinical Operations, and Partnerships team to align marketing efforts with organizational goals and timelines

Experience & Skills

• 3 - 7 years of experience in marketing, preferably in a startup environment
• Track record of creating and executing effective email, mail, SMS-based marketing campaigns
• Background in consumer/B2C marketing
• Previous experience working with older adults (65 ) as a target audience a plus
• Knowledge of healthcare services a plus
• Experience with data analysis tools like MixPanel and Metabase
• Comfortability leveraging AI tools to optimize strategy and execution
• Ability to work independently and autonomously, taking proactive ownership of metrics and outcomes
• High level of comfort with ambiguity and a strong desire to jump in and experiment, then analyze and pivot as needed
• Strong understanding of marketing best practices and emerging trends
• Ability to prioritize and execute on work across various departments