OVERVIEW
Are you skilled at interpreting digital footprints and crafting marketing strategies from data insights? We're seeking a U.S.-based Digital & Marketing Analytics Leader who thrives on evaluating user engagement and driving digital strategy. This hybrid role, which combines in-office collaboration with the flexibility of working from home, is designed for someone who excels at analyzing digital behavior, creating performance reports, and testing product features to boost customer experience. If you're ready to connect the dots between analytics and business growth and can manage a few days a week in the office, let's connect.
RESPONSIBILITIES

• Collaborate with key stakeholders to drive digital adoption and amplify user engagement, ensuring a seamless and robust digital presence.
• Mastermind analytics frameworks utilizing advanced tools to decode user behaviors, optimizing digital and marketing efforts.
• Deliver insightful reporting on user interactions, identifying patterns, and pinpointing areas for digital personalization and performance enhancement.
• Merge analytics with broader business metrics to provide a 360-degree view of customer engagement and campaign effectiveness.
• Conduct rigorous analysis and testing to quantify the impact of feature modifications and marketing tactics.
• Translate complex data into strategic insights that drive cost efficiencies and revenue growth while staying ahead of industry trends and regulatory changes.
• Innovate in the realm of campaign management and effectiveness analysis to shape future marketing strategies and digital experiences.

QUALIFICATIONS

• Bachelor's Degree in engineering, sciences, data analytics, or statistics.
• 5 years of hands-on experience in data analytics, with a thorough understanding of statistical methods and a track record of practical application.
• Technology skills: Python, SQL, SAS, Machine Learning
• Leadership prowess demonstrated through past roles, with an emphasis on mentoring and skill development within analytical teams.
• A proactive approach to technical direction, backed by experience and a forward-thinking mindset.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.