Digital Marketing Specialist

Overview:

RemoteLock, a leader in access control software, seeks a dynamic and skilled professional to drive our B2B lead generation efforts and marketing automation.

We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our email and digital marketing campaigns, including paid search, SEO, and paid social. You’ll love this role if you enjoy wearing multiple hats, have a willingness to recommend and try new ideas, and possess a positive attitude.

Key Responsibilities:

• Digital Campaign Management: design and execute digital media campaigns that drive engagement and align with business goals.
• Website analytics: Responsible for Google Analytics and Google Tag Manager on all digital assets including our WordPress based website.
• Paid Search: Manage, update, and optimize Google Ads account to drive the traffic and leads.
• Email Marketing Automation: Manage Salesforce/Pardot as our CRM Platform. Develop and optimize email campaigns, handle distribution list maintenance, and manage bounce lists.
• Social Media Marketing: Drive engagement across platforms like Instagram, Facebook, LinkedIn, and YouTube by managing paid media campaigns.
• Analytics and Reporting: Analyze marketing data to measure the effectiveness of campaigns and incorporate findings into future efforts. This includes tracking return on investment and key performance indicators to provide actionable insights.
• Develop and execute A/B or multivariate tests including but not limited to ad copy and landing pages to improve ad campaign performance
• Work cross-functionally with Creative, Product, and Sales team to ensure successful campaign execution

Required Knowledge/Skills/Abilities:

• 3-5 years of experience in digital marketing
• Hands-on experience in managing and optimizing PPC/SEM, Display, LinkedIn and Facebook Ads campaigns
• Strong attention to detail and strong project management skills; ability to manage multiple, competing priorities
• Email automation experience ideally using Pardot
• Working knowledge of Google Analytics, Google Ads, and Salesforce.
• Ability to clearly communicate results, key learning, areas of opportunities for all your programs
• Energetic, fast-learning with a desire to work in a results-oriented, hands-on environment
• Bachelor’s degree or relevant work experience

Preferred Knowledge/Skills/Abilities:

• Industry Experience with B2B, SaaS or technology company is preferred but not required
• Experience using a project management tool such as Asana is a plus
• Google Ads, Microsoft Ads and/or Google Analytics certified

The base annual salary range is $70,000-$90,000.

Perks:

This is a hybrid role is based in Denver, Colorado, with an in-office requirement of 2-3 days per week. Our collaborative office environment includes paid covered parking, a pre-tax commuter benefit, snacks, and beverages. A full benefits package with medical, dental, and vision insurance options and unlimited PTO after one year is also included.

Culture:

RemoteLock is a company with a 10-year track record of success and a start-up mentality. We are fanatical about getting the right things done in a detailed and dependable manner. We are experts in the field with the humility to improve every day. We embrace challenges with open and honest communications and have the courage to always do the right thing. We value a healthy work-life balance and have fun being ourselves and serving our client base.

About RemoteLock:

RemoteLock is the leading provider of cloud-based software for smart lock management and access control. RemoteLock’s software allows users to remotely control access for renters, guests, employees and contractors—saving time and money. RemoteLock provides clients ultimate flexibility—the ability to control any door, using any credential, with locks from every leading manufacturer—all from one dashboard. Every year, RemoteLock opens doors over 100 million times across 65 countries. RemoteLock is headquartered in Denver, CO. Learn more at www.remotelock.com.