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Growth Marketing Expert
ReSource Pro Nashville, TN
$83k-109k (estimate)
Full Time | Skilled Nursing Services & Residential Care 3 Weeks Ago
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ReSource Pro is Hiring a Growth Marketing Expert Near Nashville, TN

Are you a B2B campaign Growth Marketing professional looking to take your skills to the next level? ReSource Pro is seeking a Growth Marketing Expert to join our Marketing Team. This is a highly collaborative, hands-on, and metrics-oriented role for an individual who thrives in digital & demand generation.Your role...

The Expert, Growth Marketing manages the development, execution, and analysis of customer and prospect multi-channel campaign programs, including the deployment of revenue-driving campaigns, ensuring strategic growth and lead objectives are met. This position will project manage the creation of campaign assets, translating strategic visions of vertical GTMs, ABM and client growth objectives into results-oriented programs.  

In 6 months you will:

  • Produce, manage, and execute marketing campaigns across multiple channels including PR, digital, events, email, paid media etc. 
  • Support vertical leads and ABM manager with campaign best practices and channel strategies, identifying opportunities to weave campaigns together across channels and meet revenue targets. 
  • Translate strategies identified by leadership across marketing and revenue to create and manage campaigns, ensuring execution and results aligns with established goals.  
  • Collaborate with marketing and revenue operations teams to measure and report on key metrics from all campaigns and activities, identifying wins, loses, and opportunities for improvement.
  • Analyze campaigns including any component that is customer facing and ensure any singular channel campaign strategy is developed into an over-arching theme/message – hitting on multiple channels.
  • Project management of all campaigns and growth initiatives, and ensure teams are activated across marketing to effectively meet deadlines and meet KPIs.
  • Manage cross-functional campaign communication, ensuring understanding of activities in market and the impacts toward KPIs are clear and concise.
  • Effectively lead in campaign and demand best practices through collaboration process with internal teams on activities related to driving revenue and growth goals of ReSource Pro.
  • Establish best practices, ideas, and executional alignment to enhance growth strategies using marketing campaigns.
  • Collaborate with internal and external teams to develop, monitor, and improve strategic marketing initiatives.
  • Support in development of competitor analysis, customer testimonials, and other items needed to effectively execute growth initiatives.

What you need to be successful...

  • 7-10 years of experience with B2B Growth Marketing  
  • 5 years of experience managing and executing growth/demand generation campaigns   
  • Insurance industry experience a plus 
  • Experience utilizing Marketo/Pardot, Salesforce, Google suite, SEMrush, and Figma, or similar program required.

Your Compensation…
Our salary ranges are based on paying competitively for our size and industry and are on
105,947e part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other ReSource Pro employees. This is a remote position and the salary range for most locations for this role is $62,605 - $110,000.

The salary range may vary based on the specific geographic location in which the candidate resides.  

Your benefits and perks...

  • 100% paid Employee Healthcare on Day 1
  • Eligible for all medical, dental, and vision benefits on Day 1
  • 401k with employer match, vested on Day 1
  • Healthy work-life balance with normal workday hours
  • Generous PTO plan with paid holidays floating holidays
  • Development and Growth opportunities
  • Opportunity to contribute to the future of an expanding, global organization
Your Interview Process…
To be considered for this position, please submit your application. If you meet the qualifications for the role, a member of our Talent Acquisition team will be in touch to schedule an interview via zoom.
The standard interview process includes:
  1. Behavioral Interview with Talent Acquisition
  2. Online talent assessment
  3. Hiring Manager interview
  4. Stakeholder interviews
  5. Practical Assessment & Team Interview
*Additional interview steps may be added depending on the position or if further evaluation is needed.
Disclosure: Candidates are evaluated at each step of the process. As a result, not every candidate will complete all steps in the process.

About ReSource Pro:

ReSource Pro is an insurance-focused business solutions company that integrates people, processes, technology, and data analytics. Over 1,000 carriers, brokers, and MGAs rely on ReSource Pro to execute strategies that improve profitability, accelerate growth, deliver improved claim outcomes, and enhance client and employee experience. With more than 7100 employees globally, ReSource Pro provides business process management, strategic advisory services, management, and organic growth consulting, training, and compliance solutions around the clock. ReSource Pro has been listed as one of the Inc. 5000 Fastest Growing Private Companies annually since 2009 and has consistently achieved a 95% client retention rate for over a decade.

Equal Employment Opportunity Policy

ReSource Pro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Skilled Nursing Services & Residential Care

SALARY

$83k-109k (estimate)

POST DATE

05/30/2024

EXPIRATION DATE

08/26/2024

WEBSITE

resourcepro.com

HEADQUARTERS

PHILADELPHIA, PA

SIZE

3,000 - 7,500

FOUNDED

2003

TYPE

Private

CEO

SOTONYE GEORGE

REVENUE

$50M - $200M

INDUSTRY

Skilled Nursing Services & Residential Care

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About ReSource Pro

ReSource Pro is a provider of claims handling, accounting and lean process mapping solutions for the insurance industry.

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