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Position Summary: Right Path Behavioral Health Services, LLC is seeking a highly skilled, ambitious, and results focused Director of Marketing to join our team. As the Director of Marketing, you will develop and execute a marketing strategy that achieves Right Path’s goals. You will play an essential part in expanding Right Path’s presence in the behavioral health sector, building connections with key stakeholders, and propelling growth for Right Path’s services. You will also be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase client acquisition, and enhance client engagement.
Duties and Responsibilities:
· Market Research: Conduct extensive research on the behavioral health market to identify trends, competitors, and potential opportunities for growth.
· Market Intelligence: Stay abreast on industry regulations, emerging trends, and changes in the behavioral health landscape, providing valuable insights to the team.
· Partnership: Identify potential clients and partners in the behavioral health field, including hospitals, clinics, healthcare professionals, and community organizations.
· Networking: Attend industry events, conferences, and meetings to build a strong network within the behavioral health sector and represent the company effectively.
· Market Expansion: Assist in the development and execution of strategies to expand the company's footprint in behavioral health services, including new service offerings and geographic areas.
· Client Engagement: Establish and nurture relationships with prospective clients through outreach, meetings, presentations, and follow-up communications.
· Content Oversight: Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals.
· Reporting: Maintain detailed records of, marketing activities, client interactions, and progress towards goals, and provide regular reports to the CEO.
Minimum Qualifications & Skills:
· Bachelor's degree in business administration, Marketing, Psychology, Healthcare Administration, or a related field
· (Master's degree preferred).
· At least 2 years of experience in, sales, or marketing, with an emphasis on the behavioral health industry.
· Knowledge of behavioral health trends.
· Strong communication and interpersonal skills.
· Exceptional networking and relationship-building abilities.
· Ability to work independently and as part of a team.
· Results-oriented with a strong sense of initiative.
Full Time
Wholesale
$167k-212k (estimate)
07/18/2024
01/12/2025
rightpathbehavior.com
Jacksonville, IL
<25
Wholesale
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A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
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