A Robert Half client is in search of a Data Analytics Manager to help them on a part-time (20hrs a week) / remote basis. Below is a detailed list of duties. If this matches your skillset please apply. Client is interviewing immediately. Preferred time zones, EASTERN and Central.

• Clean and Manage the Existing “Marketing Contacts” database in Pardot:Clean existing "marketing contacts" dataset: Company level, contact level, campaign/email level
• Enrich "marketing contacts" with data from ZoomInfo, LinkedIn Sales Navigator, ZeroBounce, and D&B.
• Create SOP document for ongoing data hygiene and new records data entry

• Set up tools and dashboards with the clean dataset:Create reports and dashboards on campaign and email level, dissected by title, industry, geo, and seniority (Pardot or Excel/PowerBI)
• Setup tools in Pardot: Marketing Activity and Prioritization dashboard, incoming website leads dashboard
• Set up in Pardot and Power BI: Lead tracking tool for marketing leads tracking leads by stage - Initial, Nurturing, Qualified (MQL)

• Set up reports and dashboards for digital channels:Collect Google Analytics tool and create weekly and monthly reports: website traffic, engagement, conversions, heat maps
• Collect Social Channels Analytics data to create a weekly and monthly report: Followers, engagements, leads
• Collect Capstone and competitors' data from SEM Rush to track traffic by keywords, select trending keywords, and search topics for SEO and PPC campaigns

Required Skills:

• SQL and MS Access
• Advanced Excel
• Google Analytics
• Pardot / Salesforce