Candidate must be able to commute to Wilmington, DE office 3 days a week.

Responsibilities:

With a focus on digital marketing strategy and innovation (with a heavy emphasis on social media), the marketing strategy lead will develop, plan and execute compelling creative and testing strategies across our mid-funnel and lower funnel marketing ecosystem to deliver an optimized segment-based strategy.

Qualifications:

• Bachelor’s degree required
• 6 years of marketing experience with strong understanding of paid media, social, and acquisitions marketing experience preferred.
• Innovative marketer with demonstrated leadership, strong communication, interpersonal skills, and creative problem-solving skills
• Experience with developing 360 marketing campaigns, with a focus on measurable results and new account growth

Ideal candidates would possess the following:

• Be a results oriented self-starter, effective at prioritizing and managing multiple initiatives concurrently, ability to balance tactical deliverables with strategic thinking
• Comfortable working with complex campaign results to develop insights
• Strong relationship management skills, working in collaboration with cross-functional teams and external agencies
• Sense of confidence dealing with data, with the ability to draw meaningful insights
• Develop and bring new concepts to market to drive brand health metrics and new customer acquisitions