We are offering a contract employment opportunity for a talented Public Relations Manager to join our team based in New Jersey. The primary function of this role is to drive our brand's presence and recognition in the digital media landscape, particularly within the health/wellness and fashion industries. You will be responsible for identifying and capitalizing on media opportunities to maximize exposure and clicks, with a focus on unpaid and organic press or affiliate press.Responsibilities:• Identify potential media connections and outlets for company exposure, including but not limited to blogs, social media, broadcast channels, and print media.• Develop a strategic approach to maximize clicks and conversions through digital media campaigns and planning.• Create and manage content for social media channels such as Instagram and LinkedIn to enhance brand awareness.• Maintain an understanding of key demographics and tailor PR strategies to engage our primary audience of 50 age group.• Draft and distribute compelling press releases to media contacts for increased media coverage.• Cultivate and maintain relationships with media outlets for potential media appearances and events.• Stay abreast of media trends to ensure our PR strategies are current and effective.• Monitor and manage the company's media outreach and make adjustments as necessary.• Develop media pitches to secure media opportunities and enhance the company's media exposure.• Collaborate with internal teams to align PR activities with the overall company strategy.