The Project Operations Manager of Corporate Marketing is pivotal in elevating project workflows across media channels. The focus is on rigorous analysis, redesign of business processes, and technology integration to boost efficiency and quality. Principal activities encompass detailed process mapping, data-driven optimization, resource evaluation between outsourced and insourced talent, and technology strategy formulation. Additional responsibilities include stakeholder management, effective communication of process and tech changes, and robust reporting to senior leadership.

PRINCIPAL DUTIES AND JOB RESPONSIBILITIES:

Business Process Analysis and Redesign:

• Conduct thorough analysis and mapping of existing processes within the creative and digital studios, to identify areas for improvement.

• Collaborate with stakeholders at all levels, within creative and digital as well as across different departments, to gather requirements and understand process pain points.

• Utilize data-driven insights to make informed recommendations for process redesign, with a focus on efficiency and scalability.

• Dive into the current business use of outsourced vs insourced creative talent to develop clear recommendations around the level of emphasis/resource investment in each.

• Create clear and comprehensive process documentation of the “current” and “to be” processes, including workflows, standard operating procedures, and guidelines, and then become an “evangelist” for adoption.

• Define and establish key performance indicators (KPI’s) to measure the success of process improvements in achieving efficiencies and increasing quality delivery of agency work.

• Collaborate with team leaders to develop training on new processes and assist in change management efforts to ensure successful adoption of redesigned processes.

Technology Support Strategy:

• Understand emerging technology tools that support Creative teams and determine high potential applications.

• Research and recommend Marketing Technology platforms for consideration to save labor.

• Identify opportunities for technology adoption to enhance operational efficiency, speed time to delivery of Creative, and reduce manual work.

• Collaborate with IT on adoption of technologies, tools, and platforms to support redesigned processes.

Stakeholder Management and Communication:

• Be a natural influencer and collaborate closely with key stakeholders, including department heads, project managers, and executives, to understand their needs and align process improvement initiatives with their priorities.

• Effectively communicate the benefits and impact of technology to gain buy-in and support from stakeholders, including developing business cases for investment and presenting those to senior leadership to gain sponsorship and excitement for investments.

• Provide regular progress updates and reports on projects to senior management, highlighting achievements, challenges, and opportunities for improvement.

EDUCATION, SKILLS QUALIFICATIONS AND EXPERIENCE REQUIRED:

• Bachelor’s Degree in Business or related field. MBA preferred.

• 10 years’ experience in business operations, process improvement required.

• Knowledge of the Adobe Suite, as well as Workamagig, and how to leverage these tools for high level of efficiency and streamlined work.

• Experience in either a marketing agency or company with a large in-house Creative team that worked across multiple channels (e.g., direct mail, digital media)

• Strong understanding of process improvement methodologies and experience in applying them to real-world business challenges.

• Experience implementing new technologies and tools to support business processes.

• Strong project management, with the ability to lead and manage cross-functional teams effectively.