We are looking for a stellar D2C Marketing-leader to join the team of our CPG client as a VP or Marketing. This crucial leadership role will drive innovation and shape the strategic brand vision and increase D2C revenue. This position will also oversee the development and implementation of marketing initiatives across global channels, including social media, influencers, digital platforms, PR, and creative projects.

Key Responsibilities:

• Strategic Leadership: Lead a team of Brand Managers, Ecommerce specialist, Marketing Managers, and Creative. Creating and executing go-to-market strategies, brand campaigns, communications, PR, social media, influencer partnerships, community-building activities, and events. Develop programs to foster customer loyalty and engagement.
• Market Expertise: Gain a deep understanding of the CPG market and related areas.
• Cross-functional Collaboration: Work with various departments to create compelling brand narratives and product stories that resonate with consumers and boost brand engagement.
• Product Roadmap Development: Oversee the creation of a multi-year product roadmap, informed by market and consumer trends, that supports Takeya’s growth and business goals. Define product requirements to ensure a superior user experience.
• Marketing Plan Execution: Lead the team in developing and implementing marketing plans and promotions. Manage initiatives from concept to post-launch, analyzing KPIs to ensure successful market adoption and ongoing performance.
• Website and P&L Management: Oversee website design and development. Manage P&L responsibilities for D2C and support e-commerce retailers.
• Market Opportunities: Identify retail market needs and opportunities. Develop go-to-market strategies and ensure alignment with sales and other cross-functional teams.
• Data-Driven Decisions: Utilize data analytics to inform marketing decisions. Evaluate consumer feedback, trends, sales performance data, and market research. Integrate data with intuition to refine product positioning and messaging.
• Profitability and Value: Collaborate to enhance our product assortment and pricing strategies to maximize profitability and consumer value.
• Stakeholder Reporting: Regularly report on digital revenue progress and achievements to stakeholders at all levels.
• Agency and Vendor Management: Ensure third-party agencies and vendors deliver excellent ROI and maintain a customer-centric approach.
• Team Leadership: Build and lead a high-performing team. Set goals, KPIs, and priorities that align with the company’s broader strategic objectives. Foster innovation, creativity, and cutting-edge initiatives within the marketing team.