1119 Brand Marketing Manager Jobs in New York, NY
Roku is Hiring a Brand Marketing Manager Near New York, NY
Roku Is Changing How The World Watches TVRoku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About The TeamThe Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.
About The RoleThe Brand Marketing Manager is the day-to-day steward of the Roku advertising brand. This role will support the Sr. Manager, Ad Brand & Strategy in developing, maintaining and evolving the way the Roku Advertising brand is represented in the market.
As Brand Marketing Manager, you’ll lead a comprehensive brand and campaign strategy that wins the interest and confidence of advertisers. Primary responsibilities include liaising with the rest of Ad Marketing and key business partners to gain alignment on brand strategy and ensure the brand is expressed in a thoughtful and consistent way across all touch points, as well as drawing the customer advocacy vision to support the advertising brand and drive the business forward.
For New York Only - The estimated annual salary for this position is between $76,000 and $114,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You'll Be Doing
- Manage foundational Roku Advertising brand elements, such as brand architecture, brand book, positioning documents, general presentations and other branding materials
- Collaborate with cross-functional teams to evangelize the Roku Advertising brand and infuse brand strategy to drive a consistent brand voice
- Partner with the broader Ad Marketing, Design and Roku brand team on the planning and implementation of highly focused marketing plans/campaigns that allow us to express our brand and help it grow
- Manage annual brand marketing campaign calendar planning and tracking
- Lead our brand health measurement and analytics to track impact of marketing efforts on growing the Roku Advertising brand
- Deliver reports that track brand performance across key metrics, surfacing notable trends and changes in brand health
- Manage ongoing vendor/agency relationships, including evolving survey design, general vendor management, and reviewing deliverable reports with thoughtful, clear feedback
- Develop and execute a strategy to grow Roku Advertising’s customer advocacy program through customer success stories, testimonials, and gifting, as well as develop a plan to measure and analyze the impact of customer marketing activities on customer growth, retention and revenue outcomes
- Refine and oversee end-to-end process for creating customer content, including case studies, client interviews/videos, earnings mentions, and social posts to promote success we bring to our customers. Create and maintain a customer content library and monitor and document competitive advocacy programs
- Develop trusted relationships with Sales and Client Services to identify top advocates for your programs and ensure a positive experience for advocates
- 2-3 years of brand marketing or B2B marketing experience
- Genuine passion for brand work and customer success, having strong familiarity with the landscape and trends
- Thrives on interpersonal connections, consistently seeking opportunities to build strong partnerships
- Ability to thrive in a fast-paced, ambiguous environment, know how to juggle multiple priorities, and partner with multiple stakeholders
- Attention to detail and strong program/project management skills
The Roku CultureRoku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Job Summary
Full Time
Durable Manufacturing
$133k-171k (estimate)
06/09/2024
07/16/2024
roku.com
PALO ALTO, CA
1,000 - 3,000
2002
Public
JONATHAN HARRIS
$1B - $3B
Durable Manufacturing
Related Companies
About Roku
Roku is an online streaming platform that allows users to search for TV shows, documentaries, news and feature films.
The job skills required for Brand Marketing Manager include Insight, Project Management, B2B, Advertising, Collaboration, Marketing Plans, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Brand Marketing Manager positions, which can be used as a reference in future career path planning. As a Brand Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Marketing Manager. You can explore the career advancement for a Brand Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Brand Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Brand Marketing Manager job description and responsibilities
Researching and analyzing consumer behavior, market trends and competitor activity.
06/06/2022: Santa Fe, NM
Brand managers plan ways to promote and change the public perception of brands.
03/11/2022: Greensboro, NC
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
05/31/2022: Spokane, WA
Developing and implementing strategies that resonate with the target market.
04/27/2022: Sacramento, CA
Marketing managers are often required to oversee and facilitate the activities of several different departments and offices.
05/14/2022: Portland, ME
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Marketing Manager jobs
Candidates must have an ability to think strategically and come up with campaigns.
03/29/2022: Ventura, CA
Aspiring managers must have a knowledge and understanding with market research.
05/21/2022: Racine, WI
Brand Marketing Manager must know how to work with different kind of people.
05/27/2022: Worcester, MA
The field of marketing requires some amount of technical expertise and experience.
04/26/2022: Albany, NY
They can use their communication skills to find out what the clients want and come to an agreement on what kind of marketing campaign best suits their needs.
03/31/2022: Bellingham, WA
Step 3: View the best colleges and universities for Brand Marketing Manager.
Similar Jobs
Popular Articles
