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Lifecycle Marketing Specialist
Location: Dyersburg TN / Potential Remote
About Rough Country:
Welcome to Rough Country, where we empower everyone to embrace a lifted lifestyle by personalizing their vehicle's looks and performance. Our journey began in 1975 with a vision deeply rooted in American values and a passion for off-road adventures. Today, we stand proud as one of the leading manufacturers and distributors of high-quality suspension kits and off-road accessories, catering to the needs of off-road and outdoor enthusiasts worldwide.
Overview:
We are seeking a passionate and data-driven Lifecycle Marketing Specialist with a strong focus on email marketing to join our marketing team. The ideal candidate will be responsible for developing and executing email marketing strategies that nurture our leads and customers throughout their lifecycle. You will play a key role in optimizing our email marketing efforts to drive engagement, retention, upselling, and loyalty.
Key Responsibilities:
Design and implement direct email marketing campaigns that effectively promote our products/services to our target audience.
Develop a comprehensive lifecycle marketing strategy, focusing on customer segmentation, journey mapping, and personalized communication.
Analyze customer behavior to identify opportunities for engagement and conversion at various lifecycle stages.
Create and manage email marketing calendars, ensuring timely and relevant communications.
Write compelling email content and subject lines that drive open rates, click-through rates, and conversions.
Test and optimize emails for various devices and email clients, ensuring high deliverability and engagement.
Monitor and analyze campaign performance, providing regular reports on key metrics such as open rates, click-through rates, conversion rates, and ROI.
Collaborate with cross-functional teams, including product, sales, and customer service, to ensure cohesive messaging and strategy alignment.
Stay up-to-date with the latest email marketing trends, best practices, and technologies.
Qualifications
3 years of experience in email marketing or lifecycle marketing
Strong knowledge of email marketing tools and CIM systems.
Excellent analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel).
Proven ability to write engaging and persuasive email content.
Experience with A/B testing, segmentation, and email optimization strategies.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Strong communication skills and the ability to work in a team.
Compensation
Based on skillset and experience
Rough Country LLC is an Equal Opportunity Employer that values and appreciates hard work and professional dedication and rewards its team with a compensation package that includes benefits. New employees are eligible for and provided a competitive pay package, training, and advancement opportunities. Some of the benefits include medical and dental coverage, 401(k), paid holidays, and paid vacation.
Full Time
Consumer Services
$61k-82k (estimate)
04/06/2024
08/06/2024
roughcountry.com
DYERSBURG, TN
200 - 500
2017
KEN DUNN
$50M - $200M
Consumer Services
Rough Country is a consumer services company based out of 22726 Armada Rd, Elgin, Iowa, United States.
The job skills required for Lifecycle Marketing Specialist include Email Marketing, Project Management, Google Analytics, Customer Service, Communication Skills, Analytical Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Lifecycle Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Lifecycle Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Lifecycle Marketing Specialist positions, which can be used as a reference in future career path planning. As a Lifecycle Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Lifecycle Marketing Specialist. You can explore the career advancement for a Lifecycle Marketing Specialist below and select your interested title to get hiring information.