Royal Caribbean group is Hiring a Sr Director, Loyalty Near Miami, FL
POSITION: Senior Director, Loyalty LOCATION: Miami, Fl REPORTS TO: AVP, Loyalty and Communications About UsWe encourage people to sail beyond their perceptions and expand their horizons. Our award-winning ships are impeccably designed, serve up exquisitely prepared culinary experiences, and offer The World at Your Service in more than 300 destinations on all seven continents. Position OverviewThis multi-faceted role works across the areas of customer loyalty, cobrand, and gift card to increase loyalty, guest satisfaction, and engagement. Our loyalty members are the center of our business driving revenue, load factor, and NPS. This role will own the loyalty program strategy, program operations, member marketing, as well as cobrand and gift card acquisitions and marketing. LOYALTY, CO-BRAND, & GIFT CARD The role is responsible for leading the Captain’s Club guest loyalty program globally which has >5M members, represents ~50% of brand revenue, and touches virtually all aspects of our operations from technology and call centers to hotel operations and sales. The role oversees the development and delivery of all program benefits, as well as the communication and marketing to members. This person will develop an on-going forum to interact with members, develop our member ambassador program, as well as be responsible for planning all member events including the annual President’s Cruise. This Sr. Director will oversee the program’s long-term strategy and partnership with the Royal Caribbean International and Silversea brands. They will also lead our co-brand credit card and gift card products including the integration of these products with loyalty. ResponsibilitiesThis multi-faceted role works across the areas of customer loyalty, cobrand, and gift card to increase loyalty, guest satisfaction, and engagement. Our loyalty members are the center of our business driving revenue, load factor, and NPS. This role will own the loyalty program strategy, program operations, member marketing, as well as cobrand and gift card acquisitions and marketing. LOYALTY, CO-BRAND, & GIFT CARD The role is responsible for leading the Captain’s Club guest loyalty program globally which has >5M members, represents ~50% of brand revenue, and touches virtually all aspects of our operations from technology and call centers to hotel operations and sales. The role oversees the development and delivery of all program benefits, as well as the communication and marketing to members. This person will develop an on-going forum to interact with members, develop our member ambassador program, and plan all member events including the annual President’s Cruise. This Sr. Director will oversee the program’s long-term strategy and partnership with the Royal Caribbean International and Silversea brands. They will also lead our co-brand credit card and gift card products including the integration of these products with loyalty. Essential Duties And Responsibilities
Own the vision and develop strategies to grow and strengthen guest loyalty.
Own all loyalty program SOPs and oversee its execution on board partnering with hotel operations and shipboard teams.
Manage 1-1 to loyalty marketing including engagement marketing, promotional offers, lifecycle marketing, etc.
Serve as the strategic leader of the Celebrity co-brand credit card product to drive incremental revenue and member engagement.
Serve as the strategic leader of the Celebrity gift card product to drive incremental revenue and engagement.
Be the voice of the loyalty member across both shoreside and shipboard teams providing actionable feedback for effective marketing, product development, and guest experience initiatives.
Manage and track all loyalty KPIs.
Represent loyalty in all brand decisions as it related to products, services, new ship launches, and more.
Lead the program’s innovation and expansion of capabilities in partnership with Royal Caribbean International and Silversea Cruises.
Manage a high performing team of 9.
Qualifications
Bachelor’s Degree in Marketing required (MBA preferred)
10 year’s experience in loyalty, travel loyalty preferred
10 year’s experience in customer marketing
5 year’s experience in a supervisory or managerial role
Strong leadership and project management skills
Excellent interpersonal, collaboration, and communication skills
Deep knowledge of loyalty across multiple industries required
Ability to operate in cross-functional global environment
Experience managing multiple, competing priorities in a constantly changing environment
Strong analytical skills and ability to analyze products, competitors and international market dynamics
Consumer and trend-driven with an ability to connect macro / micro trends
Proven ability to lead and inspire a team.
Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
Skilled at partnering with VP and C-level executives in driving strategic decision-making
Comfortable presenting to leadership at the brand and corporate levels