The Community Engagement Coordinator is responsible for working to achieve general awareness, initiating and furthering relationships with appropriate influencers and referral sources in order to generate interest, new leads, and to secure staff and sales for all current and future company programs and services. The Community Engagement Coordinator must be persistent and persuasive, with the ability to network and build effective business relationships. Coordinator should have a great personality, integrity, honesty and have initiative. Must be able to adapt to any situation and have the ability to continue to work hard even in a sometimes-challenging environment.

Job Responsibilities

Specific Responsibilities to include:
General-

• Manage and oversee all aspects of the Growth & Development department
• Serve as primary Royalty brand ambassador.
• Develop and implement effective marketing and recruiting strategies.
• Assist with onboarding new hires by providing information about Royalty and the company expectations
• Assist with onboarding new customers by providing information about Royalty and the services we can offer them
• Manage annual marketing and recruiting budget.
• Maintain effective relationships with referral sources and community agencies.
• Stay abreast of latest marketing and recruiting tools, trends and approaches.
• Measure document effectiveness-proposing alternatives to those with low return on investment.
• Actively and consistently engage key stakeholders (staff; healthcare providers, special populations, community partners, referrals, potential team members).
• Provide support to the team by providing guidance, run reports, analyze data, etc.
• Ensure adherence to brand guidelines across all marketing and recruiting efforts.
• Assist with any projects that are needed within the department (e.g. training)
• Other duties as assigned by management

Community Engagement-

• Develop an outreach plan to identify audiences to support, utilize, and partner with our services.
• Plan, prepare and attend community events
• Support Leadership Team in their external commitments.

Marketing-

• Responsible for sharing programs, services, mission, and vision with individuals and/or groups who have needs that may be alleviated by company services and programs.
• Perform research to identify and establish new referral streams for assigned territories. with the primary goal of bringing in new business
• Performs all phases of marketing activities and help facilitate events.
• Establishes a networking plan and actively uses it as a working tool, which is revisited as requested.
• Follow up with prospects. Track and record all activity. Follow procedures in lead tracking; keep current records of all leads and prospects as required by the agency.
• Study competition. Monitor competitive activity and trends within territories.
• Review staff ideas to create marketing materials that is consistent with company brand and process.
• Must meet with leads and referral source accounts weekly and travel within service area to develop and strengthen relationships
• Represent the company with professionalism at all times
• May serve as a contact for incoming inquiries from prospective clients and referral sources and respond to inquiries within identified timeframe.
• Prepare for and conduct appointments and meetings with prospective clients, families and referral sources

• Maintains confidentiality of information relating to patient and sensitive company information. Will discuss only those aspects necessary to care and treatment of patient with those directly involved in the patient’s care.
• Prepare for and conduct events to generate prospective employees and employee referral sources

• Research, propose and purchase promotional products that support marketing strategies.
• Manage procurement of any branded clothing/materials for staff.
• Provide marketing and other support for care programs, trainings, and events.

Recruiting-

• Update current and/or design new recruiting procedures and implement
• Organize recruiting events and campaigns and report on its performance
• Keep track of recruiting metrics
• Consistently meet or exceed established quarterly goals
• Implement new sourcing methods
• Manage Department established budget.
• Help manage recruitment software and suggest the best option for company needs
• Research and assist with choosing job advertising options
• Research and identify markets of our ideal employee
• Recommend ways to improve our employer brand
• Coordinate with department managers to forecast future hiring needs and specific job objectives
• Perform full spectrum of recruiting activities which may include but not be limited to: Attracting talent, conducting candidate pre-qualification Screenings, Performing Interviews, assist in offer selections, facilitate orientation activities, follow and interact with new staff through first 90 days to improve employee retention
• Develop working knowledge about staff benefits and assist with administration and promotion.
• Delegate common low risk activities to administrative and admin support staff when needed.
• Set up and maintain hardcopy and electronic staff files through Day 90.
• Document activities accurately.
• Stay up to date on labor legislation and inform supervisors and managers about changes in regulations
• Seek out and participate in job fairs and career events

• Build the company’s professional network through relationships with HR professionals, colleges and other
• Research, propose and purchase promotional products that support recruiting strategies.
• Assist with managing procurement of any branded clothing/materials for staff.
• Provide recruiting and other support for all company programs.

Website & Social Media-

• Manage social media accounts in a manner that supports branding, marketing, and recruiting.
• Prepare and schedule posts for all social media platforms.
• Demonstrate effective reach and growth in platform followings.
• Use data analytics to guide strategy decisions.
• Take part in ongoing development of organization website to ensure relevancy.
• Manage use of SEO tools/services.

Communications-

• Draft content for recruiting, press releases, website, training flyers, social media posts, board reports, annual reports, and newsletters as needed.
• Create training flyers as needed. Manage process from review and approval to printing and distribution.
• Maintain the organization's database of key community partners and referral partners.
• Serve as lead for Onboarding of new hires.

This job description is not intended to be all-inclusive. The employee will be expected to perform other reasonable related duties as assigned.

Required Skills and Qualifications

Candidate Requirements:

• High School Diploma or GED
• Posses a Degree in Business Administration, Marketing, Human Resources, Communication or related preferred Valid Driver’s License
• Have own reliable transportation and have valid motor vehicle insurance.
• Must pass a criminal background check and drug screening
• Travel throughout service area and to required trainings and seminars
• Willing to present to groups
• Computer knowledge

Fully vaccinated against COVID-19
Annual Flu Vaccine
Preferred Qualifications

• Knowledge about Home Care industry

Proven work experience in Recruiting
Proven work experience in Marketing
Hands-on experience with Applicant Tracking Systems and HR databases
Knowledge of labor legislation
Experience with (phone and in-person) interviews, candidate screening and evaluation
Familiarity with social media and other professional networks
Excellent verbal and written communication and team management skills
Strong decision-making skills