Product owner of Drift Chat, including the creation of business requirements, development of a robust roadmap aligned to business goals, and resource prioritization to optimize business value

Partner with stakeholders (across all Marketing geos/ GTMs including Field, Campaigns Teams, Web, Data Science, MarTech) to implement demand gen and omni-channel strategies

Develop a content plan that focuses on conversational marketing and the buyer’s journey, including program management, public-facing conversational chat content creation, and QA

Evaluate new offerings, and manage the rollout of new tool functionality and integrations (e.g. AI capabilities), in close partnership with Web, Data Science, and IT Teams

Manage vendor relationship (including Professional Services), contractors, and agency support; and develop program management processes for effective resource allocation

Continuously triage and prioritize against goals; handle escalations and last-minute high-priority requests to ensure business continuity

Partner with global Sales teams to optimize pipeline and bookings outcomes from Drift, including routing strategy, content and messaging, review and feedback cadence, enablement

Track ROI of Drift, analyze and identify areas for improvement

Train Marketing and Sales users on Drift chat, including the develop of scalable enablement plans and material that span global teams

Drive adoption of tools, solving for end-user experience gaps with internal and external customers

Skills:

5 years experience in marketing operations or demand gen at a B2B company; enterprise software experience preferred.

Excellent organizational, project management, and collaboration skills. Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach.

Ability to develop productive and consultative working relationships across Marketing, Sales and IT teams.

Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen.

Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure.

Articulate communicator, both written and verbal

Knowledge of marketing content and campaign strategy

Understanding of end-to-end lead management flow

Data-driven, comfortable analyzing large datasets

Experience with Salesforce, Marketo (or similar) preferred

Experience with Drift (or similar conversational chat) preferred

Experience with Outreach.io, Demandbase, PathFactory (or similar) preferred

Education:

Bachelor’s degree in business or marketing (or related field).
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.