HYBRID - REMOTE -MUST BE ABLE TO TRAIN/TRAVEL TO CT

Digital Marketing Manager

Responsible for design, planning and implementation of the overall policies and goals for S&S e-business strategy. Position will work with information technology, creative, merchandising, circulation, database and other departments to maximize website and e-commerce effectiveness.

Key Responsibilities:

Strategy Development:

• Develop and implement comprehensive digital marketing strategies to achieve business revenue goals.
• Conduct market research to identify trends, consumer needs, and competitive landscape.
• Set specific goals aligned with the overall business objectives.

Campaign Management:

• Plan, execute, and oversee marketing campaigns across various digital channels (email, SEM, SEO, social media, etc.).
• Measure and report on the performance of marketing campaigns, gain insights, and assess against goals.

Team Leadership:

• Lead and mentor a small team of experienced marketing professionals.
• Foster a collaborative environment that encourages creative thinking and innovation.

Budget measurement:

• Develop and manage the digital marketing budget.

Collaboration:

• Work closely with leadership, sales, merchandising, circulation, tech service and other departments to ensure alignment with marketing strategies.
• Coordinate with external agencies and vendors as needed.

Qualifications, Education and Experience:

• Bachelor’s degree or 10 years of experience in digital marketing or a related field.
• 3 years management experience

Skills and Attributes:

• Strong understanding of digital marketing channels and relevant software applications
• Google Analytics / Ads / Search Console / Shopping
• Email Marketing Platforms such as Mailchimp and Bluecore
• Affiliate Marketing
• Understanding of ecommerce metrics and KPIs
• Conversion rate optimization (CRO)
• Excellent communication, leadership, and project management skills.
• Ability to think creatively and innovatively.
• Analytical skills to forecast and identify trends and challenges

Benefits:

401(k) Retirement Plan, Medical, Dental, Vision, Company Paid Disability, Company Paid Life Insurance

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