Designs and creates compelling and brand-aligned marketing materials (print and digital) for school, including banners, flyers, mailers, social media graphics and content, videos, photos

Develops and manages the schools’ social media communications strategy across platforms (e.g., Instagram, Facebook, Twitter)

Develops and composes various publications, including news releases, feature articles, news stories, postings, reports and other communications which highlight the goals, objectives, policies, programs, activities and accomplishments of the school, its students and staff

Advances the social media strategy to reach new audiences

Builds awareness and excitement of school events and accomplishments

Formulates or coordinates marketing activities to promote school enrollment, events and services

Tracks data and results related to schools’ marketing efforts and provides regular reports to senior leaders

Plans for advertising at conventions, conferences, school events and job fairs

Assists in the development and implements a student recruitment campaign

Assists human resources in developing a teacher recruitment campaign

Attends and takes photos at school events for immediate use on social media/online, as well as in future marketing collateral

Manages the development, maintains, and expands the Schools’ website

Supports in responding to requests for information from the media, potential parents, and others

Develops communication about school programs to maintain favorable public or education partners’ perceptions of the schools’ accomplishments and agenda

Writes communications for the schools’ website

Writes press releases or other media communications to promote the school

Assists school leadership with communication efforts to staff, families and the community

Researches marketing or advertising opportunities in various geographic areas

Evaluates the best method for reaching audience

Responds to non-urgent communication within 24 school hours and urgent communication within two school hours

Documents and refers to the school’s management all formal disciplinary actions involving students; supporting management with addressing and resolving complaints from students and parents in a timely manner; ensuring compliance with the provisions of California Penal Code Section 11166 (Child Abuse and Neglect Reporting Act)

Performs other duties as assigned

Minimum of two years experience in a marketing/communications role or equivalent

Experience in education, preferable in independent study model highly desirable

Bachelor’s degree in marketing or similar field required; Master’s preferred

State and federal fingerprint clearance (LiveScan) to work with students (Ed. Code 44237). No prospective employee can report to work without this clearance being received and the Human Resources Manager notifying the immediate supervisor of this clearance.

Proof of a clear TB Tine test or signed Certificate of Completion dated within the last 60 days (Ed. Code 49406) upon employment and thereafter updated every four years

Hold and maintain a valid California Driver’s License, proof of automobile insurance, and full time use of a dependable automobile that is insured pursuant to California regulations.

Computer and technology literacy:

Basic arithmetic calculations

Knowledge of marketing and brand best practices, including marketing campaign development and execution

Familiarity with content management processes and systems, as well as hands-on experience posting to popular social media platforms (e.g., Instagram, Twitter)

Experience identifying relevant tracking metrics for sustained measurement of impact and evaluation of short-term marketing experiments

Create visually appealing marketing tools that align with the organization’s brand

Able to build excitement and think creatively on how to reach different audiences

Conflict resolution

Record-keeping techniques

Methods of collecting and organizing data and information

Proficiency in Adobe Creative Suite, In-Design, Word, Excel, and PowerPoint

Knowledge and experience using Google docs, Google spreadsheets and other online collaboration tools to send and receive information

Embraces Sage Oak’s core values

Maintains integrity at all times

Works independently with little direction

Maintains developed, clear communication and interpersonal skills that maintain a respectful, professional, and courteous manner

Maintains flexible and adaptable mindset

Demonstrates sensitivity to individual differences and cultural backgrounds

Maintains confidentiality of sensitive and privileged information

Follows established procedures and meets all established deadlines

Allocates time and resources effectively

Understand complex, multi-step written and oral instructions

Hear and speak to exchange information

Dexterity of hands and fingers

See to read a variety of materials

Bend at the waist, kneel or crouch

Sit or stand for extended periods of time

Lift objects up to 50 pounds with or without assistance

Noise level is generally moderate

Meetings conducted in public and office settings

Indoor and outdoor in varying temperature

Employee must have available transportation and be able to drive up to 200 miles in a day