Job Description:

As a Content Marketing Specialist, your main role is to create engaging content that connects with our audience across multiple brands: Shred Nations, Record Nations, Medical Waste Pros, and ShredTronics. This involves tasks ranging from developing compelling content and conducting thorough research to implementing SEO strategies. Your goal is to increase traffic, engagement, and revenue generation. You excel in creativity and analytics, understanding digital marketing dynamics, especially the sales funnel. This includes mapping the customer journey and optimizing content to guide customers through awareness, consideration, decision-making, and loyalty stages.

Key Responsibilities

Content Creation and Optimization:

• Develop and maintain content calendars for all brands, ensuring alignment with marketing objectives.
• Research and produce keyword-optimized blogs, articles, and white papers to drive customer engagement and sales conversions. These pieces serve ultimately to guide customers to the sale, and ensure all content has a relevant, solid call to action and intent.
• Create and optimize content at each level of the customer journey and funnel to effectively guide prospects through the buying process.
• Update and optimize existing content on a regular basis to enhance relevance and SEO performance.
• Map the customer journey and understand the customer funnel, optimizing content at each level to effectively guide prospects through the buying process. Identify the different stages of the customer journey, such as awareness, consideration, decision-making, and advocacy.
• Utilize tools like customer surveys, data analytics, and market research to gain insights into customer behavior and preferences at each stage of the journey.
• Continuously monitor and analyze the effectiveness of content at each stage of the customer journey and funnel, making adjustments as needed to improve conversion rates, customer satisfaction, and brand loyalty.
• Conduct content audits to identify gaps and opportunities for new content.
• Lead and support various link-building activities to improve SEO performance and domain authority.

Multimedia Content Development:

• Create short-form video content to complement written website materials (blogs/articles/other), enhance brand visibility, and engage on social media.
• Manage and conduct webinars to position the company as industry experts and foster customer engagement. Create outlines, descriptions, and conduct interviews as needed.

Brand Consistency and Social Media Management:

• Ensure consistent branding across all communication channels for partners and customers. Facebook, LinkedIn, Instagram, X, and Youtube.
• Utilize social media platforms to engage audiences and implement SEO best practices.
• Regularly post blogs and updates, maintaining a consistent presence to drive organic traffic.
• Develop and maintain social media content calendars for all brands.
• Establishing and creating a community within each platform for our brands.
• Managing, engaging, and creating a plan within Reddit.

Reporting and Analysis:

• Generate weekly reports on content performance, marketing metrics, and program effectiveness.
• Monitor and analyze the value added by the content marketing program, providing insights to management for strategic decision-making.

General Marketing Department Duties:

• Give support and ideas across all marketing projects including local, SEO, paid search, email, and other functional areas.
• Keep up to date on the latest traditional and online marketing trends.
• Perform administrative tasks as required for the marketing department.

Soft Skills Required:

• High attention to detail.
• Strong teamwork and collaboration skills.
• Superior work ethic and excellent attendance record.
• Quick learner, adaptable, flexible, and organized.
• Clear and effective communication with all personnel.
• Excellent time management and deadline-driven approach.
• Thrives in fast-paced environments.
• Initiative to research and stay updated on emerging ideas.
• Strong problem-solving skills with a logical approach to finding solutions.
• Creative with an eye for design.

Technical Skills Required:

• Proficiency in Microsoft Office Suite (Word, Excel, Access).
• Familiarity with Google Suite (Gmail, Google Analytics, Google Docs/Sheets, etc).
• Design and video creation (Canva Pro for design, Adobe Suite, or similar)
• Social media management (Meta or similar), familiar with building communities
• Experience with AI tools
• Project management tools

The base salary range is 55,000-65,000 depending on experience.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• content writing: 3 years (Required)
• social media management: 2 years (Required)
• SEO: 3 years (Required)

Ability to Commute:

• Lakewood, CO 80226 (Required)

Ability to Relocate:

• Lakewood, CO 80226: Relocate before starting work (Required)

Work Location: In person