The Salt Life brand strives to effortlessly combine function and fashion with an incredible fit tailored for the active lifestyle. With its relentless dedication to provide gear and designs that transcend, it has successfully evolved into a lifestyle brand with worldwide appeal. Whether it’s surfing, fishing, diving or simply enjoying a day at the beach, those who live and breathe the Salt Life have one thing in common... the ocean and all it has to offer!

Job Summary

The Assistant Store Manager (ASM) is a creative, energetic and confident Salt Life brand ambassador. The ASM works directly under the Store Manager and assumes full management responsibility in the absence of the Store Manager. The ASM assists with the hiring, training, development and management of a strong team to ensure smooth execution of store operations. The ASM will inspire, motivate and provide leadership in driving sales, merchandising, inventory control, human resources, outstanding customer service, and maximizing profits by controlling expenses.

Essential Job Functions

Sales and Customer Service

• Constantly strive to achieve and exceed store and personal sales goals.
• Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, co-workers and management team.
• Demonstrate proper etiquette when communicating with external customers (phone, email and written communication).
• Deliver exceptional customer service through taking ownership of the sales floor and handling customers with issues or complaints.
• Empower the team to make decisions in the customer’s best interest that also supports Salt Life philosophy.
• Continuously motivate team to meet and exceed sales and productivity goals.
• Develop a strong knowledge of Salt Life product specifications including brands, styles, bodies, fits, sizing, content and features. Communicate this knowledge to customers in a clear and concise way.
• Be adaptable to store environment changes:

Policies and procedures

New product and technology

Customer emergencies

• Provide guests Salt Life customer service:

S ay a friendly greeting within 30 seconds upon customer entering the store

A sk open ended questions to understand the situation or request

L isten to customer needs without interrupting

T ell customer about promotions

​ L et me show you and escort customer to department or product

​ I nvite customer to try on product in the dressing room and be attentive

​ F inalize sale by walking customer to the cash wrap

​ E nd with a smile, thank you and invitation to return

Operations

• Maintain regular and timely communication with the Store Manager.
• Ensure cash control procedures are properly followed including: all transactions, bank deposits, till funds and petty cash.
• Complete and/or ensure the team is completing the opening, closing and daily procedures, tasks and checklists successfully.
• Maintain an organized stockroom/break room/ office area.
• Report maintenance issues to the Store Manager.
• Assist with the housekeeping needs of the store.
• Flexible/available in the event of scheduling, including, nights, weekends, employee and customer emergencies.
• Process all point of sale (POS) transactions accurately and in accordance with company policy.
• Complete necessary reports

Inventory Management and Merchandising

• Ensure all incoming and outgoing shipments are processed and followed per policy.
• Ensure all new merchandise is properly placed.
• Send replenishment requests to Store Manager.
• Assist the Store Manager in the preparation and execution of physical inventories.
• Maintain an organized and clean cash wrap area.
• Maintain the visual impact for the store:

Mannequins are fully dressed and styled

Displays are in exceptional condition

Merchandise sized and organized according to company procedures

Identify and communicate product/fixture concerns to the Store Manager

Maintain folding and hanging guidelines

• Actively participate in merchandising activities including, but not limited to:

Daily stock maintenance

Stock receiving and processing

Recover the floor and ensure merchandise is placed in their respectable area

Attend and participate in floor sets

Fold, straighten, size, steam, and replenish merchandise as needed

Human Resources

• Support the Store Manager in recruiting, training and developing team.
• Communicate any employee concerns/issues to the Store Manager as needed.
• Promote a positive work environment where all employees are treated fairly, respectfully and equally.
• Be knowledgeable about and follow all company policies. As a leader, set an example of how others should behave in the workplace.

Loss Prevention and Safety

• Protect store assets, inventory, employees and customers through an awareness of loss prevention and safety procedures. At all times, follow the loss prevention policy and procedures. Never take matters in your own hands.
• Communicate all loss prevention and safety related concerns or incident to the Store Manager.
• Log missing merchandise or found tags per policy.
• Perform all financial activities efficiently and in accordance with company standards, including cash handling and reporting, price changes, and merchandise handling.
• Ensure employees are not abusing Employee Discount.

Job Requirements

Competencies: (Knowledge, Skills and Abilities)

• Key personality characteristics in this role include:

Leadership mentality, influential, responsible, enthusiastic, positive, outgoing, high-energy, gracious, patient, courteous/helpful, persuasive, authentic, adaptable, resilient and honest

• Demonstrates a customer-focused mindset
• Ability to learn quickly, including but not limited to, retail point of sale system
• Ability to problem-solve and make a decision based on sound knowledge of procedures
• Strong communication/interpersonal skills to effectively lead staff, help customers and work with upper management.
• Computer skills including Microsoft Office
• Able to work flexible schedule including weekends, evenings and holidays

Experience:

• Minimum 3 years’ experience working in retail environment
• Minimum 2 years in a management role (retail environment preferred)

Education:

• None required

Other requirements

• Must be at least 18 years of age
• Valid driver’s license and the ability to drive to the bank on behalf of the company is required in this role

Supervisory Responsibility

The ASM has no direct reports; however, assumes full management responsibility in the absence of the Store Manager.

Work Environment

Work is performed primarily inside of a retail store location.

Physical Demands

The physical demands of the job include interacting and communicating verbally with others and listening to exchange of information, frequently reading and writing and/or typing information, repeating motions that may include the wrists, hands and/or fingers.

The position also requires working sales floor and cash wrap area for extending periods of time while standing and walking. Additional demands include lifting and carrying at least 50 pounds, kneeling, squatting, stooping, crouching, twisting, turning, bending, pushing, pulling and reaching (including, but not limited to, overhead). Routinely the position requires climbing a ladder and/or steps sometimes while holding, moving or adjusting merchandise.

Expected work hours

Typical work hours are scheduled by the store manager and may include weekends, evenings and holidays with overtime as needed. Hours of operation vary based on store location. This position requires work before and/or after the hours of operation when needed. This role also requires a high level of flexibility in employee’s availability to work.

Travel

Routine travel to the banking institution is required. On occasion, depending on store’s proximity to other stores, may be asked to work in a different store location.

Equal Employment Opportunity

The Company bases all employment decisions, including selection of employees and the job advancement of employees, on an individual’s qualifications, aptitude, and experience for the position, as well as satisfactory references. The Company does not discriminate with respect to terms and conditions of employment on the basis of a person’s race, creed, color, religion, age, gender, genetic information, national origin, sex, uniformed service, veteran status, protected disability, or any other category protected under federal or state law. This policy of equal employment opportunity applies to all policies and procedures relating to recruitment and hiring, compensation, benefits, and all other terms and conditions of employment.

This job description is not designed to cover a complete listing of any possible activity, duty or responsibility of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Internal promotions to this position may possibly be considered without having met all experience requirements listed. This will be based on the depth, length and success of experience while working at Salt Life.