EVP, MARKETING, BRAND AND COMMUNITY

San Diego FC (San Diego FC) is the newest member of the MLS family. As part of the unique Right to Dream model and the Sycuan Tribe’s deep roots, we are proud to be building a San Diego-centric soccer organization that honors our history and celebrates emerging excellence.

SUMMARY:

San Diego FC is laying the foundations to be an amazing MLS franchise, a positive part of the San Diego community and a benchmark in holistic talent development. This requires a strong brand that delivers something unique and powerful to bring along stakeholders for the long run. But also requireswell planned, targeted and commercially driven marketing to deliver revenue for the business. There are already great brand assets in place, including the people, the positioning and the community relationships. These assets need to be continuously inspired and organized for maximum positive impact.

Key Responsibilities:

• Build marketing programs that drive sales, revenue and innovation
• Integrate with existing club culture
• Develop and execute the long term SDFC integrated marketing, brand and community strategies
• Manage and develop the existing marketing team
• Ensure effective delivery of marketing objectives aligned with the executive team, the board and commercial team.
• Foster key relationships across and outside the business to elevate the SDFC brand and deliver objectives (e.g. Merchandizing, Right to Dream, Fan Groups, Media)
• Consistently communicate strategy, deliverables and results with all stakeholders to fully integrate marketing into the business and vice-versa.

QUALIFICATIONS:

Candidates can meet the requirements with a combination of experience in the following areas:

• Min-10 years marketing experience
• Min – 5 year integrated marketing experience
• Stakeholder management to board level
• Proven team leader, in particular through changing business environments.
• Creative and Media management experience.
• Integrated marketing planning expertise, across all marketing levers.
• Proven ability in commercially driven marketing plans, preferable within an MLS or Major league sports environment.
• Product marketing expertise in a sports franchise.
• Media planning and buying expertise.
• Ability to manage brand messaging across the full marketing mix.
• Long term strategic marketing planning skill set.
• Short term tactical marketing execution knowledge

ABOUT SAN DIEGO FC:

Our VISION is to be the epicenter of football excellence and innovation in North America. Our MISSION is to create opportunities for talent to flourish and San Diego to shine.

We value community, diversity, and acting with purpose. We are looking for leaders at all levels to co-create the culture of a new organization that is built on the premise that you can discover, understand, and re-define excellence by nurturing talent and creating opportunity anywhere – specifically though soccer.

Globally, Right to Dream partners with talented young people to give them a nurturing environment to flourish and thrive. We do this through a holistic model of athletic development, where young people grow as human beings and great footballers. RTD’s promise is set out in their Manifesto: a set of 8 commitments which will be central to the San Diego FC ethos from the front office to the field, when games start at Snapdragon Stadium in 2025.

This is an opportunity to be a part of a great team building something meaningful for San Diego. We offer excellent benefits including health coverages with generous company contributions, over 30 days of paid time off, and a 4% company match on your 401(k). Soccer is humanity and together, we can make a meaningful impact both on and off the field, fostering a culture that embraces excellence and equal opportunities. SDFC is an Equal Opportunity Employer.