1 Public Sector Field Marketing Manager (Remote) Job in Helena, MT
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Public Sector Field Marketing Manager (Remote)
$92k-120k (estimate)
Full Time | Colleges & Universities
1 Week Ago
SANS Institute is Hiring a Remote Public Sector Field Marketing Manager (Remote)
About SANSSANS Institute (SANS) launched in 1989 as a cooperative for information security thought leadership, it is SANS’ ongoing mission to empower cyber security professionals with the practical skills and knowledge they need to make our world a safer place. We fuel this effort with high quality training, certifications, scholarship academies, degree programs, cyber ranges, and resources to meet the needs of every cyber professional. Our data, research, and the top minds in cybersecurity collectively ensure that individuals and organizations have the actionable education and support they need.
Join the SANS Team
At SANS, our culture is defined by Mission, Brand, People. Our goal is to hire people who understand the importance of continuing to fight against the cyber security threats (Mission) while delivering the highest quality training (Brand) to our students. We want employees whose personal values align well with our culture of fairness, honesty, customer focus, and pragmatic approach (People).
Summary of Position
We are looking to hire an industry experienced Public Sector Field Marketing Manager to be responsible for the demand generation plan for our US Federal and State and Local teams through a number of marketing channels including but not limited to: field marketing events, sales collateral, account-based efforts, prospect targeting, and more. You will serve as the primary marketing point of contact that directly engages and collaborates with the field leadership and sales teams and partners with them to understand their key customer priorities. You will translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfully.
Your role as the Field Marketing Manager is first and foremost, to support SANS client acquisition with sales teams, removing barriers and empowering output. Your support and expertise will enable SANS Institute to reach new customers through marketing initiatives, localized marketing and/or events, and driving activities that drive traffic and brand excitement. You should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and industry specific field marketing strategies and tactics.
Key Responsibilities
Define an industry driven marketing plan that supports the federal and state and local sales strategy
Provide insight and US Federal specific requirements to broader marketing discipline teams including Product Marketing, Content Marketing, Digital Marketing and Campaigns and events
Working with our sales teams to analyze pipeline trends and define and track results of key actions to help address gaps or industry initiatives, and driving leads and MQLs
Own and run account-based marketing campaigns with the federal sales teams and enable the team to accelerate new customer acquisition or grow existing account revenue
Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
Participate in strategizing, building and executing integrated campaigns that drive the achievement of the federal and state and local revenue targets
Utilizing and tailoring campaigns developed by the Campaigns & Events team as needed to deploy for your sales teams.
Working with Content Marketing, Brand and Sales and engage in relevant partnerships to build and support the federal cybersecurity community
Support program recruitment with Campaigns team for tailored programs set-up for larger accounts
Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
Support various other marketing projects as needed
Basic QualificationsBachelor’s in marketing or related discipline
7 years of related marketing experience, ideally in field marketing or sales enablement
Proven experience carrying out marketing efforts and campaigns, including planning, prioritizing, and implementing strategy
Experience partnering with US federal teams
Solid understanding of the US Federal procurement and purchasing process
Experience with Salesforce CRM
Highly organized and proficient at managing multiple projects at the same time
Strong communication skills – written and oral
You are entrepreneurial and work well in a rapidly changing environment
You are creative, innovative, and always think outside the box
You are metric driven and have the ability to draw insight from complex marketing data
Confident with a dynamic and hands-on personality
Reporting Relationships
This position reports to the Field Marketing Director, Americas and has no direct reports.
Work Environment
Remote work environment with a requirement to travel a few times a year as needed for in person meetings.
Equal Opportunity Employer
SANS is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please contact SANS Human Resources.
California residents for SANS privacy notice for California job applicants
The base salary range for this position is between $85,000 and $95,000. Base salary ranges may vary by geographic location and relevant experience, education, certifications, and years of experience. There is no guarantee an offer will be at the top of the posted range based on the salary analysis.
In Addition, SANS Provides The Following BenefitsMedical
Dental
Vision
Short-Term Disability
401(k) with company match
Employee Assistance Program
Supplemental Life Insurance and AD&D
Paid Time Off
Company Paid Holidays
Volunteer Paid Time Off
Department
Central Marketing - Field Marketing
Employment Type
US Employee | Full-Time
Minimum ExperienceExperienced
Compensation$85,000-95,000
Join the SANS Team
At SANS, our culture is defined by Mission, Brand, People. Our goal is to hire people who understand the importance of continuing to fight against the cyber security threats (Mission) while delivering the highest quality training (Brand) to our students. We want employees whose personal values align well with our culture of fairness, honesty, customer focus, and pragmatic approach (People).
Summary of Position
We are looking to hire an industry experienced Public Sector Field Marketing Manager to be responsible for the demand generation plan for our US Federal and State and Local teams through a number of marketing channels including but not limited to: field marketing events, sales collateral, account-based efforts, prospect targeting, and more. You will serve as the primary marketing point of contact that directly engages and collaborates with the field leadership and sales teams and partners with them to understand their key customer priorities. You will translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfully.
Your role as the Field Marketing Manager is first and foremost, to support SANS client acquisition with sales teams, removing barriers and empowering output. Your support and expertise will enable SANS Institute to reach new customers through marketing initiatives, localized marketing and/or events, and driving activities that drive traffic and brand excitement. You should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and industry specific field marketing strategies and tactics.
Key Responsibilities
Define an industry driven marketing plan that supports the federal and state and local sales strategy
Provide insight and US Federal specific requirements to broader marketing discipline teams including Product Marketing, Content Marketing, Digital Marketing and Campaigns and events
Working with our sales teams to analyze pipeline trends and define and track results of key actions to help address gaps or industry initiatives, and driving leads and MQLs
Own and run account-based marketing campaigns with the federal sales teams and enable the team to accelerate new customer acquisition or grow existing account revenue
Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
Participate in strategizing, building and executing integrated campaigns that drive the achievement of the federal and state and local revenue targets
Utilizing and tailoring campaigns developed by the Campaigns & Events team as needed to deploy for your sales teams.
Working with Content Marketing, Brand and Sales and engage in relevant partnerships to build and support the federal cybersecurity community
Support program recruitment with Campaigns team for tailored programs set-up for larger accounts
Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
Support various other marketing projects as needed
Basic QualificationsBachelor’s in marketing or related discipline
7 years of related marketing experience, ideally in field marketing or sales enablement
Proven experience carrying out marketing efforts and campaigns, including planning, prioritizing, and implementing strategy
Experience partnering with US federal teams
Solid understanding of the US Federal procurement and purchasing process
Experience with Salesforce CRM
Highly organized and proficient at managing multiple projects at the same time
Strong communication skills – written and oral
You are entrepreneurial and work well in a rapidly changing environment
You are creative, innovative, and always think outside the box
You are metric driven and have the ability to draw insight from complex marketing data
Confident with a dynamic and hands-on personality
Reporting Relationships
This position reports to the Field Marketing Director, Americas and has no direct reports.
Work Environment
Remote work environment with a requirement to travel a few times a year as needed for in person meetings.
Equal Opportunity Employer
SANS is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please contact SANS Human Resources.
California residents for SANS privacy notice for California job applicants
The base salary range for this position is between $85,000 and $95,000. Base salary ranges may vary by geographic location and relevant experience, education, certifications, and years of experience. There is no guarantee an offer will be at the top of the posted range based on the salary analysis.
In Addition, SANS Provides The Following BenefitsMedical
Dental
Vision
Short-Term Disability
401(k) with company match
Employee Assistance Program
Supplemental Life Insurance and AD&D
Paid Time Off
Company Paid Holidays
Volunteer Paid Time Off
Department
Central Marketing - Field Marketing
Employment Type
US Employee | Full-Time
Minimum ExperienceExperienced
Compensation$85,000-95,000
Job Summary
JOB TYPE
Full Time
INDUSTRY
Colleges & Universities
SALARY
$92k-120k (estimate)
POST DATE
06/18/2024
EXPIRATION DATE
07/16/2024
WEBSITE
sans.org
HEADQUARTERS
ROCKVILLE, MD
SIZE
25 - 50
FOUNDED
1988
TYPE
Private
CEO
ALAN PALLER
REVENUE
$10M - $50M
INDUSTRY
Colleges & Universities
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About SANS Institute
SANS is aresearch and education organization that specializes in information security and cybersecurity training.
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