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Marketing Program Manager
$101k-132k (estimate)
Full Time | Durable Manufacturing 1 Week Ago
Save

Schneider Electric is Hiring a Marketing Program Manager Near Dallas, TX

The Marketing Program Manager role is a significant contributor to bring the marketing communications strategy and content offers to life for our customers, partners, and influencers. The program manager is responsible for tactical development, implementation, measurement & insights. They will integrate inbound and outbound marketing tactics to acquire and retain customers. It is critical for this role to stay current in the latest marketing trends.
The expected outcomes for this role are to create brand awareness, drive demand generation and to accelerate our digital marketing abilities through paid, owned and earned media.
What do you get to do in this position?
  • Plan a variety of MarCom campaigns by partnering with the Channel & Segment Marketing leaders, thought leadership team, deployment team, and internal/external agencies.
  • Create and manage the campaign calendar, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines.
  • Oversee work with the internal and external agency personnel & vendors - designers, animators, printers, etc.
  • Follow and communicate brand standards to all stakeholders
  • Orchestrate deployment team for media placements, web pages, marketing automation, events and public relations to ensure tactics are working in unison.
  • Devise A/B and multivariate testing techniques across channels (web, email, landing pages etc.) to make campaigns more effective in a short timeframe.
  • Deliver campaigns on time.
  • Proactively manage the campaign budget by taking corrective actions to throttle up/down based on performance.
  • Manage issues that arise during the campaign and escalate as necessary.
  • Monitor and report on health & velocity of the demand waterfall - impressions, web traffic, inquiries, opportunities, closed/won sales.
  • Provide detailed analysis and reporting of each campaign, including insights, interpretation, commentary and recommendations.
  • Usage of various marketing technologies - workflow management, content management systems, CRM, marketing automation, social media management, business intelligence, web analytics platforms.
What skills and capabilities will make you successful?
  • Strong verbal and written communication skills
  • Strong customer first orientation
  • Innovative and creative
  • Ability to work independently and adapt in an ever-changing work environment
  • High degree of initiative and pro-active approach
  • Strong project management skills & ability to handle multiple projects at once
  • Well-organized and detail-oriented
What qualifications will make you successful for this role?
  • Bachelor’s degree in marketing or communications required, professional project management a plus.
  • 3-5 years of marketing experience with majority of experience centered around acquisition and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising and analytic tools.
  • Experience with Marketo or equivalent platform highly desired
  • Strong knowledge and understanding of current trends in marketing technology and digital media highly desired
  • Brand experience in the industry and/or technology sector a plus
  • Experience in developing and executing integrated marketing plans (demand generation and brand building)
  • Demonstrated experience using data and metrics to measure performance and adjust accordingly
  • Experience with Microsoft Office (Word, Excel, PowerPoint)
  • Ability to travel domestically
Let us learn about you! Apply today.You must submit an online application to be considered for any position with us. This position will be posted until filled.Looking to make an IMPACT with your career?When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric - apply today!
€36 billion global revenue
13% organic growth
150 000 employees in 100 countries
#1 on the Global 100 World’s most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy hereAt Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter hereSchneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Durable Manufacturing

SALARY

$101k-132k (estimate)

POST DATE

09/09/2024

EXPIRATION DATE

10/04/2024

WEBSITE

se.com

HEADQUARTERS

ROCKFORD, IL

SIZE

>50,000

FOUNDED

1836

CEO

JEAN-PASCAL TRICOIRE

REVENUE

$1B - $3B

INDUSTRY

Durable Manufacturing

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About Schneider Electric

Schneider Electric's purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. We call this Life Is On. Our mission is to be your digital partner for Sustainability and Efficiency. We drive digital transformation by integrating world-leading process and energy technologies, end-point to cloud connecting products, controls, software and services, across the entire lifecycle, enabling integrated company management, for homes, buildings, data centers, infrastructure and industries. We are the most local of global companies. We are advoca...tes of open standards and partnership ecosystems that are passionate about our shared Meaningful Purpose, Inclusive and Empowered values. www.se.com Follow us on: www.facebook.com/SchneiderElectric twitter.com/SchneiderElec twitter.com/SE_Careers instagram.com/schneiderelectric More
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The job skills required for Marketing Program Manager include Initiative, Leadership, Insight, Project Management, Digital Marketing, Marketing Automation, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Program Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Program Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Program Manager positions, which can be used as a reference in future career path planning. As a Marketing Program Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Program Manager. You can explore the career advancement for a Marketing Program Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Program Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Program Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Program Manager job description and responsibilities

They oversee all aspects of the program, from brainstorming the vision to final approval of content and deliverables and deployment of communications and media campaigns.

05/02/2022: Bloomington, IN

They establish campaign and program objectives, ensure messaging aligns with brand guidelines, and determine metrics to evaluate campaign performance.

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Ensuring customers and management are satisfied with the proposed marketing campaigns.

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Marketing project managers supervise both the people working on marketing projects and the projects themselves.

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Marketing project managers might oversee the launch of a product from start to finish, or manage a product kickoff event.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Program Manager jobs

Stay on top of the latest marketing trends.

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There are six essential skills an aspiring marketing manager should work to develop.

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Ask big picture questions and learn to think about strategy.

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Consider hiring an Affiliate Manager.

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Join professional marketing associations.

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Step 3: View the best colleges and universities for Marketing Program Manager.

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