13 Senior Product Marketing Manager Jobs in Indianapolis, IN
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Seismic is Hiring a Senior Product Marketing Manager Near Indianapolis, IN
Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.As part of our Product Marketing organization, you will be responsible for messaging and GTM for our learning solutions. You will partner with the product organization to craft messaging and GTM plans to bring new products and enhancements through our go-to-market launch process. You will be an expert in every facet of the customer journey and buyer experience.
THIS IS AN INDIVIDUAL CONTRIBUTOR ROLE
Who you are:As the Senior Product Marketing Manager, you will lead the positioning, messaging and go-to-market strategies for Seismic's learning offerings. These include several capabilities that allow enablers to onboard, coach, and upskill reps, and provide continuous learning in sellers' moments of need. You will use your knowledge of the product area and key buyer persona(s) to help define, prioritize, launch, and grow capabilities, and to tell the Seismic story in a way that clearly articulates differentiation and value.
What you will be doing:
- Partner with Product Marketing to establish the go-to-market (GTM) vision and strategy for the product area, including identifying and defining market opportunities for the product area and helping build business cases for expanding market presence or entering new markets.
- Lead and develop product positioning and messaging by understanding our brand and customer needs when it comes to social selling and buyer engagement, which includes influencing the product roadmap, market trends, and the competitive landscape.
- Research and create audience-centric messaging, positioning, and value propositions for product areas that highlight unique strengths that clearly differentiates Seismic from competitors.
- Ensure content and campaign strategies are centered around buyer needs. Provide source documents to downstream teams.
- Oversee major product launches within product areas including creating market requirements, launch plan, collateral; and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth.
- Serve as market-facing subject matter expert (SME) for the product area and interface with sales enablement, industry analysts, customers, and prospects.
- Partner closely with sales enablement and content teams to develop sales materials, including pitch decks, datasheets, ROI calculators, battlecards, etc.
- Support efforts on pricing and packaging optimization strategies for the business.
- Establish strategies to drive retention, upsell, and cross-sell for the product area.
- Conduct comprehensive user research and definition of buyer personas to properly package our products and inform internal stakeholders.
- 4-6 years of experience in product marketing, product management, or similar discipline at a B2B, SaaS company
- Experience working with sales enablement, martech, and content management systems (CMS) a plus, but not required
- Ability to adapt and work at a fast-paced growth startup
- Proven ability to work with product and go-to-market teams to bring new products to market and meet or over-achieve goals
- Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives
- Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making
- Experience using customer, competitive, and market intelligence to inform product roadmap and GTM strategy
- MBA, EMBA or equivalent advanced degree preferred
- Take time to rest and recharge with generous time off, paid company holidays and end of year company shutdown
- Medical, dental, vision, employer-paid life insurance and disability benefits
- Access to Health Savings Account (HSA) with $1,000 Single/$2,000 annual employer contribution
- Access to free paid telemedicine and wellness offers through medical plan
- Fertility and family planning benefits with financial assistance for adoption and surrogacy
- Paid parental leave and family caregiver leaves
- Annual professional development reimbursement
- Mental health support with 12 free counseling sessions for you and your family members
- 401k with annual employer contribution
- Equity program and performance-based bonuses
- Bring Your Own Device technology stipend
- Seismic Cares Program with charitable donation matching
- Communities of Belonging (employee resource/affinity groups)
Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.
Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Job Summary
Full Time
Business Services
$103k-134k (estimate)
06/24/2024
06/27/2024
seismic.com
KAYSVILLE, UT
500 - 1,000
2010
Private
DAVID ERIC MALMSTROM
$50M - $200M
Business Services
Related Companies
About Seismic
Seismic is a California-based AI sales enablement platform that offers solutions including data management and sales content for sectors such as banking and healthcare.
The job skills required for Senior Product Marketing Manager include Product Marketing, Insight, Planning, B2B, Go To Market, Salesforce, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Product Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Senior Product Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Product Marketing Manager. You can explore the career advancement for a Senior Product Marketing Manager below and select your interested title to get hiring information.
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