SEIU (Service Employees International Union)

Job Title: Senior Digital Strategy Specialist

Grade: UUR III

Annual Salary: $84,326

Location: Remote

ORGANIZATIONAL OVERVIEW: We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector, and property services. We believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected—no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come. We are an anti-racist union determined to check corporate power and uproot structural racism through unions—worker power and collective action—and government—legislative and political action. We fight for Unions for All and a Government that Works for All so that all of us, across race and place, can have power together in unions and participate fully in our democracy.

Purpose: This position is part of SEIU's Digital Department. This role will help oversee SEIU’s digital presence with a focus on supporting organizational goals through building and engaging the online community in the key audiences of workers, decision makers, journalists and allied organizations; creating original content; monitoring and engaging with communities; social listening; analyzing trends; updating websites; creating digital action forms; improving our site content; and supporting strategic planning through data analysis.

Primary Responsibilities: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification) Performs a wide range of duties as assigned by the International Union, including but not limited to the following:

• Coordinate the development and execution of vibrant and cohesive digital strategy. 
• Work directly with digital dept staff and local staff to create and share digital content, drive online engagement of workers and other stakeholders, and build online recruiting and engagement tools for the union.
• Lead the development of content and content planning, and maintain campaign digital assets, including website, social media, SMS, and other properties. 
• Offer regular analysis of effectiveness of tools, develop metrics for success and best practices.
• Work directly with SEIU members, workers, and community members to build engagement, develop content, and increase message reach. 
• Monitor online channels for information useful to SEIU organizing, political action, community engagement, and bargaining campaigns, and other union programs.
• Work with communications and design teams to produce multimedia materials for digital projects.
• Coordinate with other SEIU locals and campaigns.
• Research and evaluate various technologies as needed to assist organizers, communicators, and other SEIU staff and leaders on the most effective use of technology for communications and organizing purposes.
• Performs other duties as assigned in support of the work of the department.

Contacts: Interacts with SEIU and affiliate staff and council officials and representatives, consultants, vendors, outside organizations, writers, and others.

Direction and Decision Making: This position reports to the Assistant Director, Digital Dept. and works with minimal supervision.

Education and Experience: Bachelor’s degree in Communications, Marketing, English or related field and three to five years of relevant work experience OR a combination of education and experience that would provide for the following knowledge, skills, and abilities:

• Priority given to candidates with real-world digital organizing experience regardless of formal education.
• Three or more years of work in digital strategy, organizing, media relations, public affairs, campaign communications, and/or use of digital tools for advocacy.
• Demonstrated experience in developing and implementing digital strategy plans and content for advocacy campaigns.
• Previous experience with the labor movement or other advocacy organizations preferred.

Skills Desired:

• Social media management, digital advertising, SMS texting programs, EveryAction or other CRM, basic graphic design and video editing skills

PHYSICAL REQUIREMENT: Work is generally performed in an office setting; however, the job may require work in the field or in other settings to perform the tasks required to complete assignments. Must be available for frequent travel with overnight stays. Long and irregular hours.

VACCINATION REQUIREMENT: Candidates will be required to show proof of being fully vaccinated against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for either a) a certain medical condition(s); or b) on the basis of sincerely held strong religious beliefs and practices; c) as otherwise required by law.

Probationary Period: Thirty-six (36) calendar weeks.