Senior Product Marketing Manager, Workplace & Legal Services

• Full-time
• Employee Type: Regular
• Region: AMS - North America and Canada
• Work Persona: Flexible or Remote

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity.

Role

We are seeking an action-oriented product marketer who is craving to be part of a fast-growing company, working on two of our newer, innovative products. The Sr. Product Marketing Manager will be responsible for leading and driving end-to-end product marketing for Workplace and Legal Services including positioning and messaging, product launches, sales enablement content, presence at ServiceNow and third-party events, and digital campaign support. This position reports to the Director of Product Solution Marketing for Employee Workflows.

What you get to do in this role:

• Work across teams to develop impactful persona-based messaging, value propositions, and supporting collateral.
• Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.
• Collaborate with sales, product management, campaigns, and other teams to develop product marketing content.
• Develop content such as case studies, videos, ebooks, infographics, and blog posts.
• Help support and manage key conferences and 3rd party events.
• Manage the creation and regular updates of website content.
• Help develop and deliver sales training content.
• Act as a product and industry spokesperson at events.
• Help develop and mentor a junior product marketer.

To be successful in this role you have:

• 10 years of experience in Product Marketing or equivalent.
• 5 years of experience marketing to enterprise technology buyers.
• Familiarity with workplace services, facilities management, and corporate real estate systems recommended.
• Strong persona-based messaging and storytelling experience.
• Exceptional people and management skills.
• Very strong written and oral communication skills.
• Experience presenting to enterprise executives.
• Bachelor’s degree or equivalent experience.
• Must be comfortable with social media and community participation.
• Up to 25% travel to support sales efforts and industry events.

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.