This position is responsible for:

• Approaching work with a Continuous Improvement (CI) mindset and serving as an example of living our Core Values & Purpose.
• Develop a content calendar aligned with brand campaigns, product launches, and relevant cultural moments.
• Create visually appealing and shareable content, including graphics, videos, and written posts, that showcase the unique qualities of each brand.
• Ensure a consistent brand voice, tone, and visual identity across all social media platforms.
• Monitor brand mentions, reviews, and trends, proactively addressing both positive and negative interactions to maintain a positive online reputation.
• Collaborate with cross-functional teams to develop and execute social media strategies that align with overall marketing objectives.
• Conduct regular audits of competitors' social media activities to identify opportunities and stay ahead of industry trends.
• Identify and build relationships with social media influencers who align with our brand values and target audience.
• Provide influencers with the necessary resources, such as product samples and brand guidelines, to create authentic and compelling content.
• Track and measure the effectiveness of campaigns, analyzing key performance indicators (KPIs) such as reach, engagement, and conversion.
• Use insights to refine strategies and maximize the impact of future campaigns.
• Share insights and best practices with internal teams to enhance overall marketing strategies.
• Develop strategic, cut-through ideas, stories and messaging that connects with our business partners and consumers in order to drive business growth.
• Take ownership of content development across video, digital, print, packaging and social for a variety of audiences.
• Report weekly on marketing projects and tasks.
• Other Duties Assigned

Knowledge, Skills and Abilities:

Minimum:

• 4 year degree or higher in advertising, branding, marketing, art, mass communications, or related field with 3 years relevant experience
• Ability to analyze and investigate marketing data.
• Highly collaborative, fostering a creative environment that is conducive to creative development amongst marketing team and key stakeholders.
• Strategic analyst.
• Ability to manage and work independently under tight deadlines.
• Ability to present creative concepts to internal team in a compelling and clear manner.
• Ability to manage design parameters and stylistic guidelines consistent with our brands.
• Well versed in art, photography, graphics, layout, and typography.
• Ability to push boundaries, try new and innovative ways of thinking about and doing things
• Must have social media management experience
• Project Management - Experience planning and implementing projects
• Interpersonal skills – Work well with others, communicate effectively with those around you.
• Excellent oral and written communication skills
• Planning/Organizing – Prioritize and plan work activities and use time effectively while working in a fast-paced environment
• Ability to build and nurture relationships
• Well-built skills in organization, prioritization and time management.
• Should have product and customer demographic awareness.
• Works under stress to meet project deadlines and strong attention to detail and accuracy.
• Highly self-motivated individual.
• Ability to adapt to changing priorities; meets deadlines and works well under pressure.
• Proficiency with: Adobe Suite, MS Word, Powerpoint, Excel and Outlook

Preferred:

• Bachelor’s degree in advertising, marketing, communications or related field.
• Excellent copy writing skills able to connect with a broad range of audience.

Salary Range: $70,000- $80,000