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Digital Media Manager
The Digital Media Manager role is an integral position for Shift Digital under the direct supervision of the Media Director. A Digital Media Manager will be responsible for the hands-on management of online media programs including but not limited to Search Engine Marketing, Display Advertising, and Social Media Management. The Digital Media Manager will work directly with the Media Director and associated account teams to plan and implement high performance dealer-centric media programs, as well as oversee the day-to-day activities of Junior team members.
Responsibilities:
• Oversee the Media Team Junior members to ensure quality of work.
• Setting expectations of the media team for each OEM and monitor to ensure adherence.
• Handling strategic online initiatives across all media accounts.
• Working closely with account teams to act as a Media liaison during client meetings and for special requests for reporting or recommendations.
• Responsible for making decisions regarding campaign health- when it runs, how it runs, where it runs and how to spend budget effectively for clients
• Proactively research, identify, and create new digital media plans to present to clients.
• Researches and stays up to date on emerging and trending digital marketing channels and tactics and makes recommendations as applicable across all media programs.
• Strategize, implement, and monitor optimizations and campaign health.
• Present education material to OEM clients.
• Relay monthly reporting to OEM clients and field questions or concerns.
Assists Media Director on business development projects.
• Consistent growth of all media accounts/programs on a monthly/quarterly basis as set by the Media Director and leadership.
• Responsible for finding solutions for all issues specific to program performance, vendor relationships and platform health, client (Brand or Dealer) questions and concerns, and media team matters.
Requirements:
• 3 Years hands-on experience running campaigns on Google Ads and/or Meta Ads.
• Expert of paid search, display, retargeting, paid social, and paid content marketing.
• Exceptional Excel skills is a must.
• Strong analytical and problem-solving skills.
• Ability to manage a variety of data sources and internal customers in a fast-paced environment.
• Ability to be self-sufficient and have entrepreneurial mindset
• Strong written and verbal communications skills.
• College degree – preferably in Marketing
Value adds:
• 5 years’ experience working with online media campaigns on Google, Bing, Facebook, and YouTube
• Experience developing local based advertising campaigns.
• Experience with enterprise level campaign managements platforms (Skai, Marin, Adobe, etc.).
Full Time
$108k-142k (estimate)
06/26/2024
07/09/2024
shiftdigital.com
BIRMINGHAM, MI
500 - 1,000
2008
Private
ANDERS JOHNSON
$50M - $200M
Business Services
Shift Digital is a marketing and technology company that offers lead generation, social media and reputation management and digital marketing.
The following is the career advancement route for Digital Media Manager positions, which can be used as a reference in future career path planning. As a Digital Media Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Media Manager. You can explore the career advancement for a Digital Media Manager below and select your interested title to get hiring information.
If you are interested in becoming a Digital Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Media Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Media Manager job description and responsibilities
Digital media managers oversee the development, production, and review of a site’s content, from videos to blog posts.
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Digital media managers help plan out and coordinate content on a site.
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They work to promote a brand or business using effective social media marketing strategies and then monitor the results of those tactics to ensure that they’re effective.
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Researching, strategizing with other professionals and creating content for successful campaigns.
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Responsible for maintaining a brand's online presence and sales by working on various marketing campaigns.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Media Manager jobs
Digital media managers can also benefit from having excellent communication skills, as they have to maintain communication with their clients and fellow creatives.
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Apply for certification as a digital marketing professional.
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The target of most digital productions are more than likely already consumers of some sort of digital media.
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Many digital media managers use the feedback to create the best product for their users.
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Social media managers need to be adept at using their marketing channel.
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Step 3: View the best colleges and universities for Digital Media Manager.