Senior Sponsorship Sales Manager

Location: Remote

A glimpse into who we are

People. One word that connects everything we do here at Showcare, both internally and externally. As a diverse group of individuals, we celebrate our differences and welcome fresh perspectives. We strive to provide each team member with an environment where they can discover and nurture their strengths and passions; after all, that’s where the shift from a job to a calling begins!

Our Showteam is a tight-knit tribe who supports one another, no matter what. Our strength comes from our ability to collaborate and grow as a team. From client interactions to internal collaboration, we strive to build trusting relationships.

The services we provide include our virtual and hybrid event platform and solutions, registration & housing services, exhibitor lead management, sponsorship & marketing services, and session tracking & evaluation services, all ingredients in a fantastic event recipe. 

Our WHY

We recently took the time to examine what our superpowers are as a team and WHY we do what we do. By developing a statement that resonates with us and the people who know us best, we can always refer to it to ensure that our actions are true to our brand. As Simon Sinek says in his book, Start with Why (which we’d highly recommend!), “People don’t buy what you do, they buy why you do it.” 

So, what’s our WHY? 

To care wholeheartedly so that together we never stop growing. 

As our president, Amilie Parent, explains, “We are committed to caring about one another, the work we do and the relationships we build with our clients, partners, and event participants. It’s this level of care that ensures we continue to grow together. This is why our Showcarians feel inspired to bring their best to work every day. Our goal is to push ourselves and our community forward, challenge the status quo, and reach new heights. As an organization, we want to contribute positively to the world. This may seem like a lofty goal, but we strongly believe in the butterfly effect!”

Our HOWs

Instead of core values, we developed HOWs—behaviors we naturally embody when we’re at our best. This is our guiding light that keeps us on track to ensure our people, ideas, and actions are in harmony. They are the actions we take that lead to us fulfilling our WHY: 

Be there for one another: Have a collaborative mindset and always be ready to support and lend a hand to others. 

Help others evolve: Be generous with others and contribute to their personal and professional growth.

Be adaptable and resilient: Stay open to change and willing to adjust your path in order to overcome obstacles. 

Bring your best, always: Bring your best skills and strengths to everything you do. 

Be authentic: Embrace who you are and what you stand for and share your unique perspective. 

Do what's right: Be honest, act with integrity and treat others with respect and fairness.

What our clients love about us is the personal approach we take in supporting and guiding them on their journey to create the best possible version of their event. We proudly become an extension of their team, always keeping their best interests at heart. In doing so, together we create the optimal experience for participants at all stages of an event lifecycle. 

Did you just yell out “YES! This sounds like a great place to work!”? Are you looking for a team who will support your goals and help you grow? Is bringing people together your passion? If so, we look forward to learning more about you. Who knows, maybe you’ll be joining us at our next team Coffee Chat! 

Intrigued?

Seize the opportunity to join our dynamic and innovative Showteam on a mission to transform the way Associations grow and thrive. As the Senior Sponsorship Sales Manager, you will be at the forefront of our ambitious journey, playing a crucial role in developing and expanding our sponsorship sales (including exhibition and advertising sales) for Association clients. This is not just a job; it's a chance to build our sponsorship services from the ground up, driving substantial revenue growth and delivering game-changing solutions.

You will collaborate with a close-knit team of passionate Showcarians and professionals who are dedicated to making a real impact. Your strategic vision and sales expertise will be instrumental in shaping our approach to sponsorship sales and support, helping our clients achieve their goals, and propelling our company to new heights. If you're looking for a role where your contributions will be valued and your career will soar, this is the perfect opportunity for you.

But WHAT will you be doing?

The Senior Sponsorship Sales Manager you will be responsible for driving revenue growth for our Association clients within assigned industries (health & medical, scientific & research, education, engineering, and trade sectors) through the sale of association and event sponsorships, exhibitions, and advertising packages using a consultative sales approach. This role requires a strategic thinker with a strong understanding of market trends, excellent client relationship management skills, and a proven track record in business development working for or with Associations.

· Strategic Sales Planning

o Collaborate with the Showcare sponsorship development and Association client to understand audience, community, events, education, and activities to identify and develop sponsorable assets and design sponsorship programs, packages, and prospectus.

o Stay abreast of market trends, opportunities, and customer needs driving innovation in sponsorship, exhibition, and advertising opportunities, solutions, and programs.

o Develop and execute sales plans and tactics to reach target audience and achieve sponsorship goals for our Association clients.

o Research and determine target audience goals and objectives, decision makers and influencers, planning and budget cycles, and KPIs to develop sales outreach plans and tactics.

o Assist in developing strategic plans to expand Showcare’s sponsorship base in key industry sectors in which to attract target Association clients.

· Sales and Business Development

o Develop email sequence campaigns and conduct direct sales outreach to prospect new and existing sponsorship, exhibition, and advertising clients on behalf of association clients.

o Generate new business leads utilizing CRM prospecting tools, social media prospecting, market research, and networking at industry events.

o Grow and upsell existing Association business relationships (exhibitors, advertisers, sponsors)

o Build and maintain strong, long-lasting relationships with key Sponsor decision-makers, influencers, and stakeholders.

o Conduct sales presentations and negotiations, closing deals to meet or exceed sales goals.

o Develop and manage a robust pipeline of business opportunities, ensuring accurate forecasting and reporting.

o Maintain accurate and up-to-date records of client interactions, pipeline progress, and deals.

o Understand sponsor objectives and tailor sponsorship, exhibition, and advertising solutions to meet their needs.

o Execute event, year-round, and multi-year sponsorship contracts on behalf of Association clients.

· Relationship Management

o Develop and maintain strong, long-lasting sponsor account relationships through regular check-ins and updates.

o Ensure sponsors are connected to appropriate fulfillment team members for proper onboarding and execution of deliverables.

o Conduct annual reviews of Sponsorship Fulfillment Reports and contract renewals in conjunction with sales support/fulfillment team, especially for high-profile sponsors.

o Ensure that sponsorship deliverables align with and deliver on sponsor goals and suggest adjustments, if necessary, at time of renewal.

Does this fit your profile?

· 5-plus years experience selling to Associations or having worked in/with Associations in a B2B sales/business development role designing opportunities to meet client objectives.

· Knowledge and experience in designing and packaging sponsorship, exhibition, and advertising sales opportunities a huge plus. 

· Proven track record of achieving sales targets and driving revenue growth.

· Excellent communication, negotiation, and presentation skills.

· Ability to build and maintain relationships with senior executives and decision-makers.

· Strategic thinker with strong analytical skills and the ability to identify and capitalize on market opportunities.

· Proficiency in CRM software and sales management tools.

· Ability to travel as needed for client meetings, industry events, and conferences.

Does this sound like you?

· Consultative and strategic salesperson with ability to establish credibility and expertise to gain trust of clients.

· Client and relationship-driven, willing to play the long game, nurturing the right relationships focused on building value.

· Genuine curiosity to ask powerful questions to creatively design opportunities to solve client goals and challenges.

· Disciplined and organized, with strong initiative and motivation to achieve results and solve problems.

· Ability to sell and manage several association sponsorship clients simultaneously.

· Natural leader, motivator, and people-person.

· Ability to work independently and as part of a team in a fast-paced, dynamic environment.

· Tech adaptable and comfortable with learning new technology.

· Excellent communication skills in both spoken and written English.

Thanks for learning about us and we look forward to doing the same with you!

Apply@showcare.com