13 CRM Manager II Jobs in Durham, NC
Shutterfly is Hiring a CRM Manager II Near Durham, NC
Overview & OutcomesSpoonflower is looking for a detail-oriented CRM Operations Specialist to join our global CRM team. The CRM Operations Specialist will assist with the development, management, and optimization of Spoonflower brand email and push programs —including promotional and launch campaigns, automated/behavioral sends, and highly personalized journeys. The specialist will also help champion as standard by applying email/digital marketing best practices and brand guidelines to email production and content creation.
Key Responsibilities
- Collaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programs.
- Manages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
- Stays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reporting.
- Maintains an understanding of brand, audience, and company objectives.
- Project manages campaigns and programs.
- Assists and contributes to innovative content planning discussions, as well as execution and analysis of the email program.
- Supports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experience.
- Maintains current knowledge of industry best practices, regulation, and privacy issues.
- Assists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and more.
- 3-5 years of experience in email marketing, preferably in a B2C setting
- Ability to prioritize and effectively manage multiple priorities, projects and resources in a fast-paced environment
- Understanding of how automation works and how to continuously streamline workflow processes within Marketing Operations
- Bachelor's degree or equivalent experience
- Knowledge of email marketing best practices, including list management, segmentation, and deliverability
- Excellent communication and collaboration skills
- Detail-oriented and organized
- Ability to meet deadlines while managing multiple concurrent programs
- Strong interpersonal skills with the proven ability to work cross functionally
- Oracle Marketing Cloud experience a plus
- HTML knowledge and responsive email best practices used for email production
- Ability to react quickly and accurately in a fast-paced environment
- Strong problem solving and communication skills
- Experience reviewing and modifying content to ensure accuracy optimization
This position will accept applications on an ongoing basis until filled.
Job Summary
Full Time
$86k-112k (estimate)
06/19/2024
07/12/2024
shutterflyinc.com
SHAKOPEE, MN
1,000 - 3,000
1999
WILLIAM KNIGHT
$1B - $3B
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About Shutterfly
Shutterfly, Inc. is the leading digital retailer and manufacturer of high-quality personalized products and services. Founded in 1999, Shutterfly brings your photos to life in photo books, gifts, and cards and stationery through its flagship Shutterfly products, premium offerings in its Tiny Prints boutique, as well as wedding invitations and stationery for every step of the planning process; through BorrowLenses, the premier online marketplace for photographic and video equipment rentals; and GrooveBook, an iPhone and Android app and subscription service that prints up to 100 mobile phone ph...otos in a GrooveBook and mails it to customers every month. Shutterfly, Inc. also operates Shutterfly Business Solutions, delivering high quality digital printing services to the enterprise market, and Lifetouch, the leader in school photography. For more information about Shutterfly, Inc. (SFLY), visit www.shutterflyinc.com. Learn more about Life@Shutterfly and our current career opportunities by visiting https://www.shutterflyinc.com/jobs.html.
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