At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
At Shutterfly, we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in class customer service, we help our customers, and each other, share life’s joy.
A successful Director of Performance Media must be an effective communicator and possess the ability to both work and lead a group in a team environment. This role must lead and foster a strong level of integration among all functions within Shutterfly Inc, and all agencies and internal resources across the organization. The role is focused on performance TV, social, display, remarketing and mobile app install efforts to drive new customer acquisition. Growth marketing management is a core component of the role to achieve measurable new customer acquisition and scalable growth opportunities. The role will coordinate closely with the analytics and brand teams to coordinate DR and branding efforts.
Management

• Responsible for communicating with management on account and group status in a professional manner befitting a senior level team member
• Responsible for facilitating each team member's development
• Manage internal relationships
• Supervise strategy development, implementation and maintenance of media plans
• Ensure that management, Brand Teams, Merchandising and other teams have a sophisticated understanding of media
• Manage the flow of media-related issues. Create solutions and resolve problems

Media Strategy

• Insights - Challenge the team to discover and articulate insights and opportunities (not just facts)
• Continually seek a consumer-centric view in all strategic thinking
• Ideas - Manage implementation of integrating offerings and tools
• Partner with and manage agency relationships to drive exceptional results.
• Identify opportunities for cross-platform deals, when appropriate
• Keep abreast of industry trends (trade press, seminars, current events, etc.) that may impact the business
• Provide point-of-view on various media and changes in the marketplace (e.g. Shifts in tracking or privacy)
• Develop creative, innovative approaches to strategically reaching the target consumer - Analyze competitive activity in the marketplace
• Results - Grow relationships with mid-level to senior clients to become a trusted resource for Digital Media Marketplace information
• Assess media performance to determine the extent to which the original objectives and strategies were met
• Ensure that plans are across teams including marketing, brand, finance, merchandising, GMs and editorial social team
• Handle all requests - i.e. plan changes, budget changes, effectively and with diligence
• Ensure that all financials are reconciled
• Meet with executives and industry representatives on a regular basis to pursue ideas that are strategically aligned with the business and foster strong relationships between Shutterfly Inc and the marketplace
• Continually learn and gain expertise in new technologies and share that knowledge throughout the team

Competencies Knowledge/Expertise

• Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing
• A solid understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units' competencies
• An understanding of industry and environment within which s/he operates

Skills/Abilities

• Leadership - Ability to train and inspire team
• Teamwork - Ability to foster a strong, cohesive working team
• Technical Skills
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
• Problem Solving
• Ability to use alternative analytical approaches to solve media problems
• Ability to think in a non-linear fashion
• Ability to effectively handle personnel issues
• Verbal/Written Communication Skills
• Ability to write clearly and concisely and present orally in an articulate and confident manner
• Ability to effectively and comfortably communicate and interact with internal stakeholders
• Ability to articulate objectives, opportunities and techniques

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.
#SFLYCorporate