6 Sr. Director, Integrated Marketing Jobs in Prairie, MN
Shutterfly is Hiring a Sr. Director, Integrated Marketing Near Prairie, MN
Reporting to the VP of Brand Marketing, the Sr Director of Integrated Marketing will oversee the development and implementation of brand and category marketing campaigns with a focus on driving brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker who can collaborate across departments to develop cohesive marketing initiatives that align with company objectives. As key leader of the marketing team, the Sr Director of Integrated Marketing will build and strengthen our leadership position in the photo and personalization space.
The ideal candidate will be able to traverse a wide range of marketing programs with ease and fluidity, while providing guidance and mentorship across cross-functional teams. Integrated marketing experience, brand and messaging strategy, and digital marketing know-how are a must.
Responsibilities
- Lead development of overarching brand campaign and content strategy
- Oversee development and creation of hero campaign assets
- Oversee seasonal marketing kick-offs and go-to-market planning, along with seasonal hindsights
- Lead team that oversees and executes cross-functional briefs
- Manage relationships with internal and external creative resources as well as marketing channel owners
- Inspire new thinking and creative ways to establish our leadership position in the marketplace through creative communications and messaging
- Leverage market research and consumer insights to inform new creative concepts, value propositions and messaging
- Collaborate with cross functional marketing groups (PR, events, creative, channels) to drive holistic marketing POV
- 12 years of progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and communications.
- A creative thinker with demonstrated success in translating broad concepts and ideas into exciting, clear communications
- Solid understanding of retail, ecommerce, and brand management.
- Experience building a brand or category preferred.
- Proven track record in developing integrated marketing plans in a highly competitive market space.
- Experience in digital marketing/ecommerce preferred.
- Strong ability to analyze results of programs and derive actionable insights.
- Experience leading and influencing teams.
- The ability to successfully develop and execute programs utilizing both direct resources as well as matrix resources, while investing marketing funds with focus on measured business impact.
- Success in a matrix organization and a fast-paced, entrepreneurial environment. Strong executive-level communications skills.
This position will accept applications on an ongoing basis until filled.
Job Summary
Full Time
$168k-212k (estimate)
06/19/2024
07/17/2024
shutterflyinc.com
SHAKOPEE, MN
1,000 - 3,000
1999
WILLIAM KNIGHT
$1B - $3B
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About Shutterfly
Shutterfly, Inc. is the leading digital retailer and manufacturer of high-quality personalized products and services. Founded in 1999, Shutterfly brings your photos to life in photo books, gifts, and cards and stationery through its flagship Shutterfly products, premium offerings in its Tiny Prints boutique, as well as wedding invitations and stationery for every step of the planning process; through BorrowLenses, the premier online marketplace for photographic and video equipment rentals; and GrooveBook, an iPhone and Android app and subscription service that prints up to 100 mobile phone ph...otos in a GrooveBook and mails it to customers every month. Shutterfly, Inc. also operates Shutterfly Business Solutions, delivering high quality digital printing services to the enterprise market, and Lifetouch, the leader in school photography. For more information about Shutterfly, Inc. (SFLY), visit www.shutterflyinc.com. Learn more about Life@Shutterfly and our current career opportunities by visiting https://www.shutterflyinc.com/jobs.html.
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