16 Demand Generation, Sr Manager Jobs in Austin, TX
SINGULAR is Hiring a Demand Generation, Sr Manager Near Austin, TX
Who you are:The successful candidate is a data-driven marketer with expertise in digital marketing, ABM, event marketing, operations, and analysis. You bring a rare mix of strategic, big-picture thinking and flawless, hands-on execution. You love collaborating with a team and aligning with sales to develop innovative and effective programs that achieve lofty yet realistic goals. You inspire everyone around you with your can-do attitude, hard work, and scrappy determination. And your colleagues know they can depend on you to prioritize teamwork and results over ego. Is this you? If so, read on!
What you'll do:As Singular's Sr. Manager, Demand Generation, you'll create repeatable, predictable programs from concept to execution to optimization for each stage of the customer lifecycle (awareness, acquisition, conversion to first meeting, pipeline creation, and close/won) through campaigns that scale across channels.
Key responsibilities:
- Build and scale a differentiated growth strategy from the ground up, utilizing a portfolio of marketing channels, including digital campaigns and events that drive pipeline and revenue at all stages of the customer lifecycle
- As part of the overall growth plan, develop an ABM strategy surrounding key accounts in partnership with sales, maximizing brand awareness and motivating targets to take action.
- Drive cross-functional alignment across sales, product marketing, content, design, and operations; align growth initiatives with business goals, ensuring a seamless customer journey and maximizing account engagement and conversions.
- Collaborate with the content team to develop compelling, personalized content and messaging that resonates with target accounts and addresses their unique pain points and needs.
- Document, optimize, and own the lead-to-sales process to ensure that leads are handed off to sales based on lead score and followed up in line with agreed-upon SLAs and enablement materials.
- Monitor, analyze, and report on campaign performance, using metrics such as engagement, lead generation, pipeline contribution, and ROI by channel to inform strategy and optimize future initiatives. Communicate results with actionable insights weekly to key stakeholders.
- Develop rigor around testing, optimization, and forecasting to ensure marketing efforts lead to predictable business outcomes and continuous improvement over baselines.
- Manage a budget that meets company goals for growth while monitoring spend for optimal ROI
- In partnership with RevOps, evaluate and evolve the marketing tech stack to improve reporting, targeting, and campaign capabilities while matching the company's growth stage; prioritize database health and growth as the foundation for effective marketing.
- Identify and manage external vendors to round out the demand generation function and ensure required resources are utilized and optimized.
- 5-10 years of experience in digital marketing, integrated marketing, and marketing operations, including two years as an ABM practitioner
- A strong understanding and set of tools and tactics to address programs with an account-based lens
- Hands-on mastery of Hubspot, along with proficiency in Salesforce
- Obsessive organization - you master managing multiple projects and building work back schedules and Gantt charts.
- Excellent analytical skills to interpret performance data, generate insights, and translate them into strategy
- Strong communication and teamwork skills, with the ability to educate and influence others using in-depth data as well as your insights
- Growth mindset, thriving on challenges and opportunities in a fast-paced startup environment
- A strong bias toward action, testing, learning, iterating
- Ability to manage conflicting priorities and remain open and flexible in times of uncertainty
- Tenacious problem-solving skills; uses innate curiosity and strong intellect to overcome any challenge
- Strategic thinking ladders up activities and programs to higher-level business goals
Job Summary
Full Time
IT Outsourcing & Consulting
$105k-137k (estimate)
06/22/2024
07/19/2024
singular.net
PALO ALTO, CA
200 - 500
2014
GADI ELISHAYOV
$5M - $10M
IT Outsourcing & Consulting
Related Companies
The job skills required for Demand Generation, Sr Manager include Initiative, Problem Solving, Teamwork, Insight, Forecasting, Motivating, etc. Having related job skills and expertise will give you an advantage when applying to be a Demand Generation, Sr Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Demand Generation, Sr Manager. Select any job title you are interested in and start to search job requirements.
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